August 21, 2019
Avivit Fisher, a Marketing Coach and a Principal at REdD Strategy, an agency that helps therapists to launch and grow their private practices joins eHealth Radio and the Health Marketing Channel.
Listen to interview with host Eric Michaels and guest Avivit Fisher discuss the following:
- Why did you decide to focus on a niche like therapists in private practice?
- What is the main problem with not marketing yourself as a therapist today?
- What does a clinician need to keep in mind when they are marketing their practice?
- How has people's beahvior change with respect to "shopping for a therapist" in the last few years?
- What are the first marketing steps you would recommend to take for someone who is launching a private practice?
Avivit Fisher is a Marketing Coach and a principal at REdD Strategy, an agency that helps therapists to launch and grow their private practices. Avivit believes that with the right marketing strategy therapists can reach more people who really need help. She helps her clients create and deliver a marketing message that connects and converts ideal clients.
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March 20, 2019
John McAlpin, the Director of SEO at Cardinal Digital Marketing. Cardinal help enterprise healthcare companies across the country grow their patient base and stay at cutting edge of digital marketing trends joins eHealth Radio and the Health Care & Health News Channels.
Listen to interview with host Eric Michaels and guest John McAlpin discuss the following:
- Why are so many healthcare companies struggling with digital marketing?
- With so many avenues to approach (social, ppc, seo, etc.), what can healthcare companies be doing to grow?
- How can healthcare companies compete in organic search results with giants like WebMD and MayoClinic?
- What is Cardinal Digital Marketing doing for healthcare companies that's different than other agencies?
- What's one piece of advise that healthcare companies can start doing to see results?
John McAlpin is the Director of SEO at Cardinal Digital Marketing. Cardinal is an Atlanta SEO agency that focuses on growing enterprise healthcare companies. John is a member of the national SEO community and is a published author at Search Engine Journal.
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June 9, 2018
Kristin Deuber, founder of KMD Public Relations + Marketing that provides public relations and marketing services to healthcare companies joins eHealth Radio and the Health Marketing Channel to discuss specifically healthcare reputation management.
Listen to interview with host Eric Michaels & guest Kristin Deuber discuss the following:
- Tell us about your business. How do you help healthcare organizations manage their reputations?
- What types of healthcare organizations do you work with?
- You mentioned that you specialize in crisis communications. How do you help healthcare companies manage their reputations during a crisis situation?
- What can healthcare companies do to protect themselves from a crisis?
- What should they do after a crisis to gain back credibility?
Kristin Mack Deuber, APR founded KMD Public Relations + Marketing in 2011. With 20 years of experience, Kristin has developed, managed and implemented public relations and marketing programs for clients ranging from non-profit organizations to Fortune 500 companies, with a deep expertise in the health care, life science and biotech industries.
Prior to starting her own practice, she was Vice President at Paul Werth Associates, one of the Midwest's leading public relations firms. She has been an adjunct public relations professor at The Ohio State University, Ohio Dominican University and Franklin University.
Kristin holds an MBA from Franklin University and a Bachelor of Arts in Journalism from The Ohio State University. She is an accredited member of the Public Relations Society of America (PRSA) and serves on the executive committee of the national PRSA Health Academy and is on the board of the San Diego PRSA chapter. She is also a past president of the Central Ohio Chapter of PRSA. Kristin is a past 40 Under 40 Award recipient from Business First.
Passionate about giving back to her community, Kristin supports Women Drive Innovation San Diego, Solutions for Change, The Women's Fund, Lifecare Alliance and The American Heart Association. She is also a former member of the board of trustees for the Central Ohio Diabetes Association and the Healthcare Businesswomen's Association.
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June 12, 2017
Tom La Vecchia the Co-Founder of the Plastic Surgery Network with 20 years in aesthetic and pharmaceutical marketing experience and is the Chief Marketing Officer of The Plastic Surgery Network joins eHealth Radio and the Health Marketing and Plastic Surgery Information Channels.
Listen to interview with host Eric Michaels & guest Tom La Vecchia discuss the following:
- What is the Plastic Surgery Network?
- How does it work?
- Who should join the community?
- How does it compare to other aesthetic platforms?
- When is it launching?
Tom La Vecchia is the publisher of www.NewTheory.com and a founding partner at The Plastic Surgery Network as he has both digital marketing and aesthetic background having worked for Medicis, Scherng-Plough and Viola Medical.
March 24, 2017
Aalap Shah, Co-Founder of SoMe Connect Chicago that provides full service digital media marketing for both Fortune 500 and local Chicago clients joins eHealth Radio and the Health Care & Health Marketing Channels.
Listen to interview with host Eric Michaels and guest Aalap Shah discuss the following:
- How much concern is there around HIPPA and using paid search tactics against it? Do patients care about your social media marketing?
- Consumers and professionals alike sometimes don’t see the importance of marketing especially in a healthcare setting, how does marketing impact this industry?
- What are the top 3 things a new practice or doctor needs to do to establish themselves online?
- How has the landscape changed for healthcare providers? Or what is lacking in the market right now?
- What is the future of healthcare marketing?
Aalap Shah is an entrepreneur, public speaker, philanthropist and a co-founder of SoMe Connect Chicago, a full service digital media marketing agency that works with both Fortune 500 and local Chicago clients. SoMe Connect is one of the top 15 social media agencies in the country (as named by Upcity), and recently named the top B2B Shop 2017 by Chief Marketer Magazine. Aalap handles new business develop and customer engagement within SoMe.
Aalap can often be found sharing his experience and passion for creative content development, digital marketing strategy, and search engine optimization at events such as NBEA, Clickz, Social Media Week, Media Post, and DePaul University.
A husband and father of two, Aalap has also dedicated his life to philanthropy – serving as an e-council member for the Network For Teaching Entrepreneurship, a board member for the Illinois Mathematics Science Academy, and a volunteer for Teach For America. Aalap has also been recognized as a “Chicago Crain’s Emerging Young Philanthropist” and as the “National Volunteer of the Year” by Network For Teaching Entrepreneurship.
February 13, 2017
Arminda Figueroa, President & Founder of Latin2Latin Marketing + Communications, LLC, an award winning agency, where they connect brands, talent, businesses, communities, government and media partners to create winning solutions joins eHealth Radio and the Health Care and Health Marketing Channels.
Listen to interview with host Eric Michaels and guest Arminda Figueroa discuss the following:
- Please give us a brief over view of the creation and growth of Latin2Latin Marketing+Communications?
- Why do you believe health and wellness organizations have embraced you and your Latin Readiness Assessment Tool?
- Why are the marketing and public relations campaigns that you and your agency create specifically to break down cultural barriers to navigating the American medical system for non-English speaking or ESL patients important?
- Can you briefly outline a successful outreach program?
- What challenges do you think patients and healthcare providers will face over the next few years and how do you think marketing will be able to overcome them?
A true maverick, Arminda "Mindy" Figueroa is a recognized leader in the traditional, multicultural, direct and digital marketing fields, and has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America.
Prior to launching L2L, Mindy was Project Director for Scholastic Media, and oversaw the launch of the children's TV series, Maya & Miguel, the #1 new TV show for kids on PBS. Figueroa previously held senior marketing positions at The Bravo Group (a Young & Rubicam agency), Univision.com, Verizon and Anheuser-Busch.
Ms. Figueroa is a frequent presenter at industry seminars and conferences, and is a board member of the Hispanic Federation of New York among others. A native of San Juan, Figueroa has received numerous recognitions from various community and professional organizations including: 2012 The Boys & Girls Clubs of Broward County - 100 Outstanding Women of Broward; the 2011 Greater Fort Lauderdale Chamber of Commerce “Small Business Person of the Year” and the “2011 Established Small Business of the Year Winner”.
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February 12, 2017
Sonia Magliocchi, Director at Digital Marketing Specialists that helps dentists to generate more leads, increase revenue and boost their profits joins eHealth Radio and the Dentistry & Health Marketing Channels.
Listen to interview with host Eric Michaels and guest Sonia Magliocchi discuss the following:
- Can you tell us a little bit more what digital marketing means and how digital marketing would benefit dentists in particular?
- What in your opinion is the most important thing to get for dentists who are thinking about using digital marketing for generating leads and for growing their business online?
- What are the top 3 tools you recommend dentists to use for their digital marketing efforts?
- There are so many digital marketing companies, what makes your company, Digital Marketing Specialists unique?
- Do you have anything you would like to say to our dentists or listeners in conclusion?
Whether you have just started your own dental practice or been a dentist for many years, your practice will require a consistent flow of new leads and patients to ensure it grows and remains profitable.
Digital Marketing Specialists provides holistic digital marketing strategies for dental practices. Their digital marketing strategies are unique in that they are guaranteed to work and provide an excellent return on investment too. Their strategies are customised for each dental practice and their focus is to maximise your profits and streamline your entire lead generation process with sales training and support too.
Sonia Magliocchi, director of Digital Marketing Specialists is a Google Certified Partner and Certified Google AdWords professional. She is a sought after industry speaker for Digital Marketing, a Blog author for HerBusiness.com and is an expert in Big Data and Analytical Data including Google Analytics. She is passionate and has extensive experience working with marketing data, designing lead system flows and integrations working with some of the most popular platforms including Dental for Windows, Salesforce, HubSpot, WordPress, MailChimp and many other email marketing platforms and well versed in all social media platforms. Sonia’s other passion is helping small business’ to succeed.
As a small business owner herself she finds it very rewarding to know her clients are happy, receiving great customer service, best practice recommended solutions and benefiting from an excellent ROI. Sonia understands that a healthy and successful business often provides for many great personal experiences and opportunities in life.
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