John McAlpin, the Director of SEO at Cardinal Digital Marketing. Cardinal help enterprise healthcare companies across the country grow their patient base and stay at cutting edge of digital marketing trends joins eHealth Radio and the Health Care & Health News Channels.
- Why are so many healthcare companies struggling with digital marketing?
- With so many avenues to approach (social, ppc, seo, etc.), what can healthcare companies be doing to grow?
- How can healthcare companies compete in organic search results with giants like WebMD and MayoClinic?
- What is Cardinal Digital Marketing doing for healthcare companies that's different than other agencies?
- What's one piece of advise that healthcare companies can start doing to see results?
John McAlpin is the Director of SEO at Cardinal Digital Marketing. Cardinal is an Atlanta SEO agency that focuses on growing enterprise healthcare companies. John is a member of the national SEO community and is a published author at Search Engine Journal.