Health Marketing

Global Trends in Medical Technology: A Marketer’s perspective

 
Lisa Eyo Andrews the CEO and Founder of This Is LD, a global digital marketing agency joins eHealth Radio and the Health News and Health Marketing Channels. On today's program we will be looking at Global trends in medical technology, from a Marketer’s perspective.
Listen to interview with host Eric Michaels and guest Lisa Eyo Andrews discuss the following:
From a marketer’s perspective, can you discuss why medical technology has emerged as a critically important solution for world health issues?
Can you tell me how you – and marketers in your specialized field, help to educate the marketplace regarding medical technology innovation?
Medical technology is a very complex field – how does a global marketing expert such as you – and your team – stay abreast of regulatory requirements while championing best marketing practices?
What are the key trends and impacts of the global medical technology sector from your viewpoint?
Based on your experience, would a marketing professional entering the field today secure the level of expertise needed to create excellence for a medtech client?
Lisa Eyo Andrews is the CEO and Founder of This Is LD, a global digital marketing agency that specializes in healthcare, technology, and education.
Lisa is an industry thought leader, speaker, author, and a social impact advocate for entrepreneurs and women-owned businesses. With extensive experience also serving as both Creative Director and white-label Development Lead for various agencies and companies worldwide, Lisa has earned a reputation as an authority in the field. She has made significant contributions to discussions and panels on topics such as digital development, future technologies, and best practices.
This is LD has emerged as an expert provider of digital marketing solutions, earning accolades as one of the top SEO agencies in Vancouver, and one of the best digital agencies in London for 2023.
Website: https://thisisld.com
Social Media Links: Instagram: https://www.instagram.com/weareldglobal  Facebook: https://www.facebook.com/WeAreLD  X (formerly Twitter) https://twitter.com/thisisLDGlobal  Linkedin: http://linkedin.com/company/thisisld 
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Social Media & The Wellness Industry

 
 
Megan Adolph, a health and wellness expert and the Founder of Wholistic Wanders, a wellness brand that inspires others to prioritize physical and emotional fitness through healthy lifestyle routines, nutrition, nature, and adventure on Facebook, Instagram, TikTok, and other digital channels joins eHealth Radio and the Health & Wellness and Health Marketing Channels.
Listen to interview with host Eric Michaels and guest Megan Adolph discuss the following:
How can businesses in the health and wellness space use social media to grow their business? How do they create content that potential customers want to see?
What if a company has trouble creating education content? Is there a strategy or guide that can help them get ideas?
If our listeners want to see an example of a health and wellness company that’s using social media correctly, which company should they check out on Facebook or Instagram?
Does Zuma Nutrition use influencers in social media marketing?
For audience members who aren't familiar with social media influencers, can you tell us what a social media influencer is and how health and wellness companies work with them?
Megan Adolph is the founder of Wholistic Wanders, a digital content creator and influencer that inspires others to prioritize physical and emotional fitness through healthy lifestyle routines, nutrition, nature, and adventure. Megan holds a Bachelor's Degree in Kinesiology & Exercise Science and is a Certified Health Coach certified by the Institute of Integrative Nutrition.
Website: https://wholisticwanders.com 
Social Media Links: Facebook: https://facebook.com/wholisticwandersLLC Instagram: https://instagram.com/wholisticwandersTikTok: https://tiktok.com/@wholisticwanders

The way we experience healthcare has changed for good: A conversation with David McNeil of PatientPop

 
 
David McNeil, President and COO of PatientPop, the first all-in-one practice growth platform joins eHealth Radio and the Health Care and Marketing Channels. On this episode, you will learn more about how technology is improving patient experience and helping practices grow.
Listen to interview with host Eric Michaels and guest David McNeil discuss the following:
Can you introduce yourself, past companies you’ve worked at, and describe your role at PatientPop?
Can you tell our listeners more about PatientPop and the solutions you provide for private practices?
What are some of the pain points in healthcare that PatientPop is addressing?
What is the biggest benefit to private practices with using PaitentPop's technology?
Do you have any stories you can share with us about the successes of practices using PatientPop?
What is in store for the future of PaitentPop?
David McNeil is President & COO at PatientPop, the market leader in practice growth technology platform that helps practices increase patient acquisition, retention and deliver exceptional patient experiences. With over a decade of SaaS leadership experience, David is responsible for leading all go-to-market functions and the growth strategy for the company.
Prior to assuming this role, David was Head of North America Sales at HubSpot responsible for driving growth across all segments. Over his time at HubSpot, David held various leadership positions including Global VP of Customer Selling, Global VP of Channel, and Global VP of Sales Strategy & Operations. Prior to joining HubSpot, David was responsible for leading the Business Development organization for Americas at Salesforce.com.
Over the years David has held several leadership roles building highly effective go-to-market teams that drive accelerated growth and deliver real value to prospects and customers. David is extremely passionate about building an inclusive, safe, and diverse culture where we people can grow together, win together and have fun together. He is a husband, a proud dad of four teenagers (and two dogs), and an active advisor to small/mid-size companies. He is also actively involved with several charitable organizations focused on the areas of cancer and mental health.
 
 
Website: patientpop.com
Social Media Links: Facebook: facebook.com/PatientPopInc  Instagram: instagram.com/patient_pop  Twitter: twitter.com/patientpop

How to Reach Mental Health Clients During the Pandemic

 
 
Avivit Fisher, the principal of REdD Strategy, a marketing consultancy that helps therapists to launch and grow their private practices joins eHealth Radio and the Health Marketing and Health News Channels.
Listen to interview with host Eric Michaels and guest Avivit Fisher discuss the following:
What do you see happening right now, during this pandemic, with mental health needs?
What challenges can you see right now for therapists in private practice in terms of attracting clients?
What mindset do you think that therapists need to adopt right now?
In your opinion, do therapists and counselors need to become tech-savvy now? 
What would you recommend to start doing immediately to start reaching more people that need help?

Avivit Fisher is a Marketing Coach and a principal at REdD Strategy, an agency that helps therapists to launch and grow their private practices. Avivit shows therapists how to master marketing and reach more people who really need help. She helps her clients create and deliver a marketing message that connects them to people's needs and converts them to clients.
 
 
Website: www.reddstrategy.com
Social Media Links: Facebook: facebook.com/reddstrategy  Linkedin: linkedin.com/in/reddstrategy  Twitter: twitter.com/reddstrategy

Why therapists need to take marketing seriously

 
 
Avivit Fisher, a Marketing Coach and a Principal at REdD Strategy, an agency that helps therapists to launch and grow their private practices joins eHealth Radio and the Health Marketing Channel.
 
Listen to interview with host Eric Michaels and guest Avivit Fisher discuss the following:
Why did you decide to focus on a niche like therapists in private practice?
What is the main problem with not marketing yourself as a therapist today?
What does a clinician need to keep in mind when they are marketing their practice?
How has people's beahvior change with respect to "shopping for a therapist" in the last few years?
What are the first marketing steps you would recommend to take for someone who is launching a private practice?

Avivit Fisher is a Marketing Coach and a principal at REdD Strategy, an agency that helps therapists to launch and grow their private practices. Avivit believes that with the right marketing strategy therapists can reach more people who really need help. She helps her clients create and deliver a marketing message that connects and converts ideal clients.
 
 
Website: reddstrategy.com
Social Media Links: Facebook: facebook.com/reddstrategy  Twitter: @reddstrategy 

How Healthcare Companies Can Win at Digital Marketing

 
 
John McAlpin, the Director of SEO at Cardinal Digital Marketing. Cardinal help enterprise healthcare companies across the country grow their patient base and stay at cutting edge of digital marketing trends joins eHealth Radio and the Health Care & Health News Channels.
 
Listen to interview with host Eric Michaels and guest John McAlpin discuss the following:
Why are so many healthcare companies struggling with digital marketing?
With so many avenues to approach (social, ppc, seo, etc.), what can healthcare companies be doing to grow?
How can healthcare companies compete in organic search results with giants like WebMD and MayoClinic?
What is Cardinal Digital Marketing doing for healthcare companies that's different than other agencies?
What's one piece of advise that healthcare companies can start doing to see results?

John McAlpin is the Director of SEO at Cardinal Digital Marketing. Cardinal is an Atlanta SEO agency that focuses on growing enterprise healthcare companies. John is a member of the national SEO community and is a published author at Search Engine Journal.
 
 
Website: cardinaldigitalmarketing.com
Social Media Links: Facebook: facebook.com/CardinalDigitalMarketing  Twitter: @CardinalWS

Healthcare Reputation Management with Kristin Deuber, APR

 
 
Kristin Deuber, founder of KMD Public Relations + Marketing that provides public relations and marketing services to healthcare companies joins eHealth Radio and the Health Marketing Channel to discuss specifically healthcare reputation management. 
 
Listen to interview with host Eric Michaels & guest Kristin Deuber discuss the following:
Tell us about your business. How do you help healthcare organizations manage their reputations?
What types of healthcare organizations do you work with?
You mentioned that you specialize in crisis communications. How do you help healthcare companies manage their reputations during a crisis situation?
What can healthcare companies do to protect themselves from a crisis?
What should they do after a crisis to gain back credibility?
 
Kristin Mack Deuber, APR founded KMD Public Relations + Marketing in 2011. With 20 years of experience, Kristin has developed, managed and implemented public relations and marketing programs for clients ranging from non-profit organizations to Fortune 500 companies, with a deep expertise in the health care, life science and biotech industries.  Prior to starting her own practice, she was Vice President at Paul Werth Associates, one of the Midwest's leading public relations firms. She has been an adjunct public relations professor at The Ohio State University, Ohio Dominican University and Franklin University.  Kristin holds an MBA from Franklin University and a Bachelor of Arts in Journalism from The Ohio State University. She is an accredited member of the Public Relations Society of America (PRSA) and serves on the executive committee of the national PRSA Health Academy and is on the board of the San Diego PRSA chapter. She is also a past president of the Central Ohio Chapter of PRSA. Kristin is a past 40 Under 40 Award recipient from Business First. Passionate about giving back to her community, Kristin supports Women Drive Innovation San Diego, Solutions for Change, The Women's Fund, Lifecare Alliance and The American Heart Association. She is also a former member of the board of trustees for the Central Ohio Diabetes Association and the Healthcare Businesswomen's Association.
 
Website: www.kmdpr.com
Social Media Links: Facebook: https://www.facebook.com/kristin.m.deuber LinkedIn: https://www.linkedin.com/in/kristinmackdeuber Twitter: https://twitter.com/kmackdeuber

Apple TV Gets a Makeover with the Plastic Surgery Network

 
 
Tom La Vecchia the Co-Founder of the Plastic Surgery Network with 20 years in aesthetic and pharmaceutical marketing experience and is the Chief Marketing Officer of The Plastic Surgery Network joins eHealth Radio and the Health Marketing and Plastic Surgery Information Channels.
 
Listen to interview with host Eric Michaels & guest Tom La Vecchia discuss the following:
What is the Plastic Surgery Network?
How does it work?
Who should join the community?
How does it compare to other aesthetic platforms?
When is it launching?
 
Tom La Vecchia is the publisher of www.NewTheory.com and a founding partner at The Plastic Surgery Network as he has both digital marketing and aesthetic background having worked for Medicis, Scherng-Plough and Viola Medical.
 
Website: thePSNetwork.com
Facebook: https://www.facebook.com/theplasticsurgerynetwork

How Marketing Impacts the Healthcare Community with Aalap Shah

 
 
Aalap Shah, Co-Founder of SoMe Connect Chicago that provides full service digital media marketing for both Fortune 500 and local Chicago clients joins eHealth Radio and the Health Care & Health Marketing Channels.
 
Listen to interview with host Eric Michaels and guest Aalap Shah discuss the following:
How much concern is there around HIPPA and using paid search tactics against it? Do patients care about your social media marketing?
Consumers and professionals alike sometimes don’t see the importance of marketing especially in a healthcare setting, how does marketing impact this industry?
What are the top 3 things a new practice or doctor needs to do to establish themselves online?
How has the landscape changed for healthcare providers?  Or what is lacking in the market right now?
What is the future of healthcare marketing?
 
Aalap Shah is an entrepreneur, public speaker, philanthropist and a co-founder of SoMe Connect Chicago, a full service digital media marketing agency that works with both Fortune 500 and local Chicago clients. SoMe Connect is one of the top 15 social media agencies in the country (as named by Upcity), and recently named the top B2B Shop 2017 by Chief Marketer Magazine. Aalap handles new business develop and customer engagement within SoMe.
Aalap can often be found sharing his experience and passion for creative content development, digital marketing strategy, and search engine optimization at events such as NBEA, Clickz, Social Media Week, Media Post, and DePaul University.
A husband and father of two, Aalap has also dedicated his life to philanthropy – serving as an e-council member for the Network For Teaching Entrepreneurship, a board member for the Illinois Mathematics Science Academy, and a volunteer for Teach For America. Aalap has also been recognized as a “Chicago Crain’s Emerging Young Philanthropist” and as the “National Volunteer of the Year” by Network For Teaching Entrepreneurship.
 
 
Website: www.someconnect.com
Twitter: @SoMe_Connect

How Marketing and Communications Foster the Patient Provider Relationships and Improve Outcomes

 
Arminda Figueroa, President & Founder of Latin2Latin Marketing + Communications, LLC, an award winning agency, where they connect brands, talent, businesses, communities, government and media partners to create winning solutions joins eHealth Radio and the Health Care and Health Marketing Channels.
 
Listen to interview with host Eric Michaels and guest Arminda Figueroa discuss the following:
Please give us a brief over view of the creation and growth of Latin2Latin Marketing+Communications?
Why do you believe health and wellness organizations have embraced you and your Latin Readiness Assessment Tool?
Why are the marketing and public relations campaigns that you and your agency create specifically to break down cultural barriers to navigating the American medical system for non-English speaking or ESL patients important?
Can you briefly outline a successful outreach program?
What challenges do you think patients and healthcare providers will face over the next few years and how do you think marketing will be able to overcome them?
 
A true maverick, Arminda "Mindy" Figueroa is a recognized leader in the traditional, multicultural, direct and digital marketing fields, and has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America.
Prior to launching L2L, Mindy was Project Director for Scholastic Media, and oversaw the launch of the children's TV series, Maya & Miguel, the #1 new TV show for kids on PBS. Figueroa previously held senior marketing positions at The Bravo Group (a Young & Rubicam agency), Univision.com, Verizon and Anheuser-Busch.
Ms. Figueroa is a frequent presenter at industry seminars and conferences, and is a board member of the Hispanic Federation of New York among others. A native of San Juan, Figueroa has received numerous recognitions from various community and professional organizations including: 2012 The Boys & Girls Clubs of Broward County - 100 Outstanding Women of Broward; the 2011 Greater Fort Lauderdale Chamber of Commerce “Small Business Person of the Year” and the “2011 Established Small Business of the Year Winner”.
 
Website: www.latin2latin.com
Social Media Links: Facebook: www.facebook.com/latin2latin Twitter: @latin2latin