April 22, 2018
Tony Landretti, the Chief Executive Officer of Rice’s Honey founded in Colorado in 1924, the leader in American, natural, raw unfiltered honey joins eHealth Radio and the Health News & Nutrition Channels to discuss how Rice’s Honey is working with a non-profit called PACE to help all pollinators.
Listen to interview with host Eric Michaels & guest Tony Landretti discuss the following:
- Can you tell us about Rice's Honey and the history?
- We heard you launched a new label earlier this month. Can you explain what it will look like and offer consumers?
- From some of the things you said earlier is sounds like honey taste different from other locations, get into some of the reasons this is.
- There is big news about Rice’s Honey working with a non-profit called PACE to help all pollinators. Can you discuss?
- What tips can you offer to listeners as to how they can do their part to help protect bees and butterflies?
Tony Landretti is an accomplished Senior Executive with 30 years consumer goods experience with broad multifunctional background and general management experience. He is an entrepreneurial results-driven leader with a consistent positive track record in large and medium sized company cultures such as Quaker Oats, Campbell Soup, Pinnacle Foods, AdvancePierre Foods, and Rice’s Honey.
June 2017, Tony was appointed CEO of Rice’s Honey, headquartered in Greeley, Colorado. Rice’s Honey is a leading producer of authentic, high quality, United States only raw & unfiltered honey. Prior to that, Tony founded in 2013, and operated PoPThink Partners, LLC, a consulting and motivational speaking organization focused on providing strategic insights, commercialization, financial, operational, and selling guidance in the consumer packaged goods sector as well as inspiration to business leaders, college and high school students on the importance of servant leadership. His primary focus was with companies that have a dynamic backstory, coupled with a product portfolio that is high quality, better-for-you, on the front end of shopper trends best suited for the Natural Channel, however has crossover appeal in traditional grocery, mass, and club channels. By leveraging current social media and grass roots marketing venues, Tony has helped his clients reach shoppers in a very targeted manner.
Tony graduated from The University of Wisconsin - Madison in 1989 with a Bachelor of Science in Consumer Science. He is an Adjunct Professor at the University of Northern Colorado – Monfort College of Business, teaching Selling and Sales Management. In addition he is an Advisory Board Member and Treasuer, The Stampede Troupe. He is active in his community acting in community theatre, and supporting St. Peter and St. Mary Catholic Church. You can read more about his recent personal life journey in the Guideposts March 2016 magazine, within the Joy@Work section and visit his website at www.popthinkpartners.com.
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