• Home
  • Subscribe
  • Channels
      Acid RefluxAcneAcupunctureAddiction PreventionAesthetic MedicineAgricultureAllergiesAlzheimer’sAnimal HealthAnti-AgingArthritisAsthmaAutistic SyndromeAutoimmunityBeautyBeveragesBlood HealthBrain HealthBreast HealthBreastfeedingBullyingCancer InformationCancer PreventionCannabisCardiologyCaregiversCataract CareCBDCeliacCerebral PalsyCharityChildrens HealthChiropracticChronic IllnessConcierge MedicineCosmetic DentistryCosmetic DermatologyCOVID-19DatingDementiaDental CareDental ImplantsDepressionDermatologyDiabetesDigestiveDisinfectionDivorceDrug & Alcohol RehabilitationEating Disorder ChannelEbolaEducationeHealth Radio AustraliaElectromagnetic Fields (EMFs)Emergency CareEmotional HealthENTEpilepsyErectile DysfunctionEssential TremorEye HealthFamilyFemale HealthFeng ShuiFertilityFibromyalgiaFitnessFoot HealthFunctional MedicineGastrointestinal ChannelGERDGeriatricsGluten-FreeGynecologyHair HealthHair Loss PreventionHealthHealth & Wellness CoachingHealth CareHealth InsuranceHealth MarketingHealth NewsHearing HealthHeart BurnHeart DiseaseHeart HealthHip DysplasiaHormonal TherapyHospiceHygieneHyperbaric Oxygen TherapyHypnosisIn-Home CareIndigestionInfant HealthInfertilityIntegrative MedicineIrritable Bowel Syndrome (IBS)Kidney HealthLegal ChannelLife SupportLyme DiseaseMarriageMassage TherapyMemoryMenopauseMens HealthMental HealthMitochondriaMobile AppsMorgellons DiseaseMosquito RepellentsMoviesMultiple SclerosisNeurology ChannelNeuropathyNon-ProfitNonenalNutritionOnline DatingOpioidsOral HealthOrgan TransplantsOrthopedicOsteoarthritisOsteoporosisPain ManagementPalliative CareParentingPathogenic DiseasePediatricPelvic HealthPersonal DevelopmentPersonality DisordersPharmaceutical ChannelPhysical TherapyPlastic SurgeryPoison ControlPost Traumatic Stress DisorderPostpartum DepressionPostpartum RecoveryPR and MarketingPregnancyProbioticsProstate InformationPsoriasisPsychologyPsychotherapyPulmonaryPulmonary EmbolismRadiologyRare DiseasesRefluxRehabRehabilitationRelationshipsResearchRespiratory ChannelRetirementSafetyScoliosisSenior CareSexual HealthSkin CareSleepSleep ApneaSmartphone AppsSmoking CessationSocial AnxietySpa HealthSpecial NeedsSpinal Health ChannelStem Cell TherapyStress ManagementStroke RecoverySuicide PreventionSupplement ChannelSurgical AccessoriesTechnologyTelemedicineTelemental HealthTelenutritionTherapyTinnitusTraditional Chinese MedicineTravel Health CareTrichotillomaniaDefaultTagUrologyUV DisinfectionVascular BirthmarkVascular DiseaseVideo GamesWeight ManagementWhole-Body DonationWorkplaceWound CareYogaZika Virus
  • Profile
  1. All Episodes

Monday Feb 13, 2017

How Marketing and Communications Foster the Patient Provider Relationships and Improve Outcomes

Mindy_s_headshot_09.jpg

 

Arminda Figueroa, President & Founder of Latin2Latin Marketing + Communications, LLC, an award winning agency, where they connect brands, talent, businesses, communities, government and media partners to create winning solutions joins eHealth Radio and the Health Care and Health Marketing Channels.

 

Listen to interview with host Eric Michaels and guest Arminda Figueroa discuss the following:

  • Please give us a brief over view of the creation and growth of Latin2Latin Marketing+Communications?
  • Why do you believe health and wellness organizations have embraced you and your Latin Readiness Assessment Tool?
  • Why are the marketing and public relations campaigns that you and your agency create specifically to break down cultural barriers to navigating the American medical system for non-English speaking or ESL patients important?
  • Can you briefly outline a successful outreach program?
  • What challenges do you think patients and healthcare providers will face over the next few years and how do you think marketing will be able to overcome them?

 

A true maverick, Arminda "Mindy" Figueroa is a recognized leader in the traditional, multicultural, direct and digital marketing fields, and has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America.

Prior to launching L2L, Mindy was Project Director for Scholastic Media, and oversaw the launch of the children's TV series, Maya & Miguel, the #1 new TV show for kids on PBS. Figueroa previously held senior marketing positions at The Bravo Group (a Young & Rubicam agency), Univision.com, Verizon and Anheuser-Busch.

Ms. Figueroa is a frequent presenter at industry seminars and conferences, and is a board member of the Hispanic Federation of New York among others. A native of San Juan, Figueroa has received numerous recognitions from various community and professional organizations including: 2012 The Boys & Girls Clubs of Broward County - 100 Outstanding Women of Broward; the 2011 Greater Fort Lauderdale Chamber of Commerce “Small Business Person of the Year” and the “2011 Established Small Business of the Year Winner”.

 

L2L_Logo.jpg

Website: www.latin2latin.com

Social Media Links:
Facebook: www.facebook.com/latin2latin
Twitter: @latin2latin

  • Download

Comments (0)

To leave or reply to comments, please download free Podbean or

No Comments

To leave or reply to comments,
please download free Podbean App.

iOS appAndroid app

Copyright 2010 - 2022 eHealth Radio Network. All rights reserved.

Podcast Powered By Podbean