AEDs and the Liability Myth

February 16, 2017
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Eileen Swierczsynki, marketing manager for AED Superstore, the world’s largest distributor of automated external defibrillators joins eHealth Radio and the Heart Health, Emergency Care & Health News Channels to discuss AED's & the liability myth.

Listen to interview with host Eric Michaels & guest Eileen Swierczsynki discuss the following:

  • Today we are talking about Automated External De-fib-rillators - also called AEDs - and the questions some may have regarding what, if any, liability risks are involved in owning one of these life-saving devices.  First let’s talk a little bit about what, exactly, AEDs are.
  • So if AEDs are so important to survival for someone in sudden cardiac arrest, why aren’t there more AEDs around?  I mean, I usually see them in airports, malls and schools, but why aren’t they everywhere?
  • I have to admit, that does seem intimidating, and I can’t blame them for feeling that way.  But you say there really is no reason to worry about litigation - why is that?
  • So what is your recommendation with regard to AEDs?  Is it worth the risk?

Eileen Swierczynski is the Marketing Manager for AED Superstore and, as such, has spent the last year learning as much as she possibly can about sudden cardiac arrest (SCA), automated external defibrillators, and the heart.  She has a passion for spreading awareness of SCA so more lives can be saved and encourages everyone to take a CPR/AED class because you never know when you will need it.

 

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Website: www.aedsuperstore.com

Social Media Links:
Facebook: https://www.facebook.com/AEDSuperstore
witter: @AEDSuperstore

How Marketing and Communications Foster the Patient Provider Relationships and Improve Outcomes

February 13, 2017
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Arminda Figueroa, President & Founder of Latin2Latin Marketing + Communications, LLC, an award winning agency, where they connect brands, talent, businesses, communities, government and media partners to create winning solutions joins eHealth Radio and the Health Care and Health Marketing Channels.

 

Listen to interview with host Eric Michaels and guest Arminda Figueroa discuss the following:

  • Please give us a brief over view of the creation and growth of Latin2Latin Marketing+Communications?
  • Why do you believe health and wellness organizations have embraced you and your Latin Readiness Assessment Tool?
  • Why are the marketing and public relations campaigns that you and your agency create specifically to break down cultural barriers to navigating the American medical system for non-English speaking or ESL patients important?
  • Can you briefly outline a successful outreach program?
  • What challenges do you think patients and healthcare providers will face over the next few years and how do you think marketing will be able to overcome them?

 

A true maverick, Arminda "Mindy" Figueroa is a recognized leader in the traditional, multicultural, direct and digital marketing fields, and has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America.

Prior to launching L2L, Mindy was Project Director for Scholastic Media, and oversaw the launch of the children's TV series, Maya & Miguel, the #1 new TV show for kids on PBS. Figueroa previously held senior marketing positions at The Bravo Group (a Young & Rubicam agency), Univision.com, Verizon and Anheuser-Busch.

Ms. Figueroa is a frequent presenter at industry seminars and conferences, and is a board member of the Hispanic Federation of New York among others. A native of San Juan, Figueroa has received numerous recognitions from various community and professional organizations including: 2012 The Boys & Girls Clubs of Broward County - 100 Outstanding Women of Broward; the 2011 Greater Fort Lauderdale Chamber of Commerce “Small Business Person of the Year” and the “2011 Established Small Business of the Year Winner”.

 

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Website: www.latin2latin.com

Social Media Links:
Facebook: www.facebook.com/latin2latin
Twitter: @latin2latin

Digital Marketing Strategy for Dentists

February 12, 2017
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Sonia Magliocchi, Director at Digital Marketing Specialists that helps dentists to generate more leads, increase revenue and boost their profits joins eHealth Radio and the Dentistry & Health Marketing Channels.

 

Listen to interview with host Eric Michaels and guest Sonia Magliocchi discuss the following:

  • Can you tell us a little bit more what digital marketing means and how digital marketing would benefit dentists in particular?
  • What in your opinion is the most important thing to get for dentists who are thinking about using digital marketing for generating leads and for growing their business online?
  • What are the top 3 tools you recommend dentists to use for their digital marketing efforts?
  • There are so many digital marketing companies, what makes your company, Digital Marketing Specialists unique?
  • Do you have anything you would like to say to our dentists or listeners in conclusion?

 

Whether you have just started your own dental practice or been a dentist for many years, your practice will require a consistent flow of new leads and patients to ensure it grows and remains profitable.
 
Digital Marketing Specialists provides holistic digital marketing strategies for dental practices. Their digital marketing strategies are unique in that they are guaranteed to work and provide an excellent return on investment too. Their strategies are customised for each dental practice and their focus is to maximise your profits and streamline your entire lead generation process  with sales training and support too.
 
Sonia Magliocchi, director of Digital Marketing Specialists is a Google Certified Partner and Certified Google AdWords professional. She is a sought after industry speaker for Digital Marketing, a Blog author for HerBusiness.com and is an expert in Big Data and Analytical Data including Google Analytics. She is passionate and has extensive experience working with marketing data, designing lead system flows and integrations working with some of the most popular platforms including Dental for Windows, Salesforce, HubSpot, WordPress, MailChimp and many other email marketing platforms and well versed in all social media platforms. Sonia’s other passion is helping small business’ to succeed.

As a small business owner herself she finds it very rewarding to know her clients are happy, receiving great customer service, best practice recommended solutions and benefiting from an excellent ROI. Sonia understands that a healthy and successful business often provides for many great personal experiences and opportunities in life.

 

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Website: digitalmarketingspecialists.com.au

Social Media Links:
Facebook: https://www.facebook.com/DigitalMarketingSpecialistsAustralia
Twitter: @DigitalAgencyAU

The Growth of Telemedicine and the Reality of Its Potential

February 10, 2017
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Dr. Gay Gooden, Co-founder and Telemedicine Physician with RelyMD, a virtual health service that provides 24/7 access to board-certified emergency medicine doctors for both adults and children via video consultation joins eHealth Radio and the Healthcare & TeleMedicine Channels.

 

Listen to interview with host Eric Michaels & guest Dr. Gay Gooden discuss the following:

  • The number of patients using telehealth services is expected to rise from less than 350,000 in 2013 to nearly seven million in 2018. Why do you think those numbers are increasing so rapidly?
  • Health systems and patients aren’t the only ones reaping the benefits of telemedicine. What other types of organizations are seeing reductions in costs?
  • We’ve heard about two industries that are actively using telemedicine. Are there other fields where telemedicine will also see growth?
  • It sounds like there is a lot of good coming from telemedicine. What are the barriers that still need to be overcome?
  • You’re a co-founder and an actively practicing physician with RelyMD. Can you tell us a little about the company?   

 

Dr. Gay Gooden is a practicing board-certified emergency medicine physician at Wake Emergency Physicians, PA in Raleigh, N.C.  She is a co-founder of RelyMD and currently serves as the Medical Staff President of WakeMed Cary. Dr. Gooden completed both her Doctorate of Medicine and residency training in Emergency Medicine at the University of North Carolina at Chapel Hill. She also received her bachelor of science in biology at UNC.
 
RelyMD, is a virtual health service that provides 24/7 access to board-certified emergency medicine doctors for both adults and children via video consultation. Patients are able to seek treatment from a doctor with an average wait time of less than 10 minutes via web browser or mobile app. RelyMD is owned and staffed by Wake Emergency Physicians, PA, a group of 100 emergency medicine physicians who provide care to approximately 300,000 patients annually at hospitals throughout the region.

 

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Website: www.relymd.com

Social Media Links:
Facebook: www.facebook.com/relymd
Twitter: www.twitter.com/rely_md

Can Chiropractic Care Help Me?

February 10, 2017
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Dr. Keith Overland, a practicing chiropractor who is also a past president at the American Chiropractic Association, the leading professional association representing chiropractors in the United States joins eHealth Radio and the Chiropractor & Health News Channels. Dr. Overland runs a clinic in Norwalk, Connecticut, and he has also been very active over his career in treating professional and world-class athletes on-site at events.

 

Listen to interview with host Eric Michaels and guest Dr. Keith Overland discuss the following:

  • When should I see a chiropractor (what conditions do they treat)?
  • Is chiropractic treatment supported by research?
  • Does insurance cover chiropractic services, and do patients need to get a referral from their medical doctor first? 
  • What type of education and training do chiropractors receive before they can practice?
  • How does one best select a chiropractor?

 

Keith Overland, DC, CCSP has run a private chiropractic practice in Norwalk, Conn., for more than 30 years. As a member of the American Chiropractic Association (ACA), he has dedicated considerable time over his career to helping patients obtain access to conservative, cost-effective chiropractic care and to promoting the benefits of a healthy and active lifestyle. He served previously on ACA’s Health Care Reform Task Force and also worked with the association’s political action committee.

In his home state, Dr. Overland served as a co-chair of the Connecticut Governors Committee on Physical Fitness, a member of Sen. Joseph Lieberman’s Health Care Task Force and a member of Rep. Christopher Shays’ Task Force on Human Services. He is a past president of both the Connecticut Chiropractic Association and the New England Chiropractic Council.

A 1981 graduate of New York Chiropractic College (NYCC), Dr. Overland has also made a mark in sports chiropractic, having worked with the New York Mets, the United State Speed Skating team, the United States Olympic Training Center, the World Games in Taiwan and countless other state and local teams. He has taught undergraduate sports chiropractic courses at the University of Bridgeport College of Chiropractic and serves on that institution’s postgraduate faculty.

 

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Website: www.acatoday.org

Social Media Links:
Facebook: www.facebook.com/acatoday.org
Twitter: @acatoday

How the Digital Health Company, Qardio is Connecting Tech, Design and Data to Improve Heart Health

February 4, 2017
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Alexis Zervoglos, Chief Business Officer at Qardio, the award-winning digital health company joins eHealth Radio and the Health Care, Health News, Heart Health & Technology Channels.

 

Listen to interview with host Eric Michaels and guest Alexis Zervoglos discuss the following:

  • Can you give a brief background on the company/products?
  • What is Qardio’s vision and where do you see the health industry heading?
  • You just went to CES, how was it and did you make any announcement?
  • Tell me more about how QardioCore & how it improves heart health - who is the ideal customer? What are the benefits?
  • How does your technology connect with doctors?

 

Alexis Zervoglos is Chief Business Officer at Qardio, the award-winning digital health company. Qardio creates connected medical-grade sensors, smartphone/tablet apps and cloud-based continuous analytics which increase diagnostic yields and efficiencies by helping users collect better data, which is put directly into the hands of those who can use it to drive better care.

Alexis’ 22-year career spans the finance and technology worlds. In the 1990s, he co-founded and ran a NASDAQ-IPOed company pioneering OLED technology, which is now starting to dominate the smartwatch, smartphone and TV landscape. Alexis graduated from Oxford University with degrees in Engineering Science, specializing in Artificial Intelligence, and from the London School of Economics with a degree in Public Policy.

 

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Website: www.getqardio.com

Social Media Links:
Facebook: www.facebook.com/qardio
Twitter: @getqardio

You’ve Lost a Loved One. Don’t Lose Your Health Too!

January 27, 2017
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Robin Fiorelli, Sr. Director of Bereavement and Volunteers at Vitas Healthcare the nation’s leading provider of end-of-life care joins eHealth Radio and the Emotional Health, Health Care & Health News Channels.

Robin Fiorelli has spent her career thinking about loss, death and grief. From what to say to a friend who is grieving to what a community needs when a public tragedy strikes, her education and experience as director of bereavement and volunteer services at VITAS Healthcare have served her, VITAS and the public well.

 

Listen to interview with host Eric Michaels and guest Robin Fiorelli discuss the following:

  • Does grief affect our overall health? Specifically what about our physical health and psychological health?
  • What is complicated grief and what risk factors are associated with it?
  • What are the indications that grief is moving from its normal course and becoming a problem?
  • What are some current theories on how our bodies process grief?
  • What are some tips for coping with grief – and keeping our own wellness in mind?

Summary: Grief is universal and it is a normal human reaction to losing a loved one.  Because the grief experience can be so difficult though, we often think we are losing our minds. So, it helps to understand what normal grief looks like, how we can help those who are grieving and what steps we can take to prevent grief from significantly affecting our health. 

 

Robin Fiorelli, LCSW, is senior director of bereavement and volunteer services for VITAS Healthcare. Robin develops, implements and standardizes VITAS’ volunteer and bereavement services nationwide.

She also serves as the liaison between Global Partners in Care and VITAS’ 17 African hospice partnerships, and is liaison between VITAS Community Connection, a non-profit affiliate, and VITAS Healthcare. Additionally, she provides support and education to
VITAS ethics committees nationwide.

Robin has more than 25 years of social services and bereavement support experience. She joined VITAS in 1993 as a social worker in San Diego. She has served in her current position since 2003.

“It was through my experience observing grief outcomes,” Robin says of the topic she will discuss, “that I began to conclude that those mourners who were able to gradually adjust emotionally, socially and spiritually also seemed to sustain better physical health overall. And they seemed to survive longer after their loss. Social support, faith and the individual’s psychological makeup have all been shown in the literature to greatly affect an individual’s grief outcome.
 
“That’s why, at VITAS, we are careful to individually assess each bereaved caregiver’s history—coping with prior loss, social support, internal strengths—to develop a plan of care tailored to their current needs for grief support.”
 
Robin has received the national VITAS Award for Excellence in Management, been named to VITAS’ Leadership Council and won the Social Worker of the Year Award for the San Diego chapter of the National Association of Social Workers. She recently served two terms on the NHPCO bereavement steering committee—officially known as the National Council of Hospice and Palliative Professionals section of the National Hospice and Palliative Care Organization.

She is the author of many of the resources on VITAS.com written for grieving friends and family, and has contributed throughout her career to published books and articles on grief and loss and their effects on health.

Robin earned a bachelor’s degree in psychology and a master’s degree in social work at the University of California, Berkeley.

 

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Website: www.vitas.com

Calm Instead of Crisis: A Conversation with A Hospice Doctor

January 25, 2017
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Dr. Joseph Shega, MD, senior vice president and national medical director for VITAS Healthcare, the nation’s leading provider of end-of-life care joins eHealth Radio and the Health Care & Health News Channels.

 

Listen to interview with host Eric Michaels and guest Dr. Joseph Shega discuss the following:

  • Hospice is a scary concept. Why shouldn’t people put it off for as long as possible?
  • How does someone know when it’s time for hospice? Who makes that decision?
  • What does the hospice admission process involve?
  • Describe the four levels of hospice care in laymen’s terms.
  • What is the role of the physician in hospice care?
  • What can someone expect once they become a hospice patient?

 

Joseph Shega, MD, is senior vice president and national medical director for VITAS Healthcare. Dr. Shega oversees the regional medical directors and the director of physician services. He joined VITAS in 2013 as a regional medical director and in 2016 was promoted to national medical director.

Dr. Shega has devoted his career to improving the care of older adults at the end of life. Prior to joining VITAS, he was an associate professor of medicine at the University of Chicago in geriatrics and palliative medicine. In this role, he helped expand the palliative medicine program, including accreditation of a fellowship program in hospice and palliative medicine, integration of palliative care into oncology, and furthering the understanding of pain assessment and management in persons with dementia.  

“The best hospice doctor,” he believes, “is an advocate, someone who appreciates and respects individuality, values personhood and matches each care plan to that personhood.”

In conjunction with his work at VITAS, Dr. Shega serves as the chair of the ethics committee for the American Geriatrics Society, as co-editor of the Pain and Aging section of Pain Medicine, and as an editorial board member for the Journal of Pain and Symptom Management. He serves on the National Academy of Medicine’s roundtable on quality care for people with serious illness. Dr. Shega is a key contributor to the American Academy of Hospice and Palliative Medicine’s UNIPAC education series and serves as managing editor of the upcoming 5th edition.

Dr. Shega earned his bachelor’s degree from Lewis University in Romeoville, Illinois, and his medical degree from Northwestern University Medical School in Chicago. He completed a residency in internal medicine at the University of Pittsburgh Medical Center and a fellowship in geriatric medicine at the University of Chicago.

 

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VITAS® Healthcare has more than 35 years of experience caring for fragile patients and managing care transitions: from hospital to home, from curative to palliative, from chronic to end-stage. VITAS operates 44 hospice programs in 15 states and the District of Columbia, employing 12,051 professionals who care for seriously ill patients daily, primarily in the patients’ homes but also in the company’s 32 inpatient hospice units as well as in hospitals, nursing homes and assisted living communities. In the third quarter of 2016, VITAS reported an average daily census of 16,341 patients.

Learn more at VITAS.com or call 800.93.VITAS.

The Caregiver’s Journey Through Alzheimer’s and Dementia

January 19, 2017
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Health writer and nutrition educator Barbra Cohn again joins eHealth Radio and the Alzheimers Information and Nutrition Channels. Barbra is also the author of Calmer Waters: The Caregiver's Journey Through Alzheimer's & Dementia.

 

Listen to interview with host Eric Michaels & guest Barbra Cohn discuss the following:

  • You cared for your husband who had early-onset Alzheimer's disease for 10 years. What is the number #1 health concern that caregivers face?
  • There are so many books about Alzheimer's, how is yours different and where is it available?
  • You're a nutrition educator, as well as a health writer. Can you talk about some nutrition tips that help relieve stress?
  • Your book includes 20 chapters on healing modalities and activities that care partners can do together to help them to relax and feel more connected. What did you and your husband do?
  • What is the most important thing about providing care for someone with Alzheimer's disease?
  • What tips can you give for instant stress relief?

 

Barbra Cohn is a health writer and certified nutrition educator who offers support to caregivers, guiding them to make healthy food and lifestyle choices. She cared for her husband for a decade before he died from younger-onset Alzheimer's disease. Afterward, she was compelled to write "Calmer Waters: The Caregiver's Journey Through Alzheimer's and Dementia to help caregivers feel happier, healthier, less stressed, more confident, sleep better and to experience inner peace.

Barbra has written hundreds of articles for national and regional publications and health newsletters including First for Women, Better Nutrition, Energy Times, Delicious! and YM magazine. She currently writes a blog called thehealthycaregiverblog (http://barbracohn.com) and is on the editorial board of Care Connections, a newsletter for caregivers.

As president and owner of Cohn Writing Solutions, Barbra writes sales copy, newsletters and articles, and analyzes scientific studies for cosmetics and nutritional supplement companies. In addition to holding a Master’s degree in professional writing, she has a Certificate in Nutrition from the Bauman College of Nutrition. When she is not writing, Barbra can be found hiking in the Colorado Rocky Mountains, dancing salsa and tango or playing with her adorable grandchildren. Email her at healthwriter1@gmail.com.

 

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Websites: www.barbracohn.com | www.cohnwritingsolutions.com

Social Media Links:
Facebook: https://www.facebook.com/CalmerWatersforCaregivers
Twitter: @healthwriter1

The views and opinions expressed on any program are those of the persons appearing on the program and do not necessarily reflect the views and opinions of the eHealth Radio Network.

MedjetAssist: Your premier global air-medical transport provider

January 11, 2017
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John Gobbels, the Chief Operating Officer/Vice President and transport expert for MedjetAssist, the premier global air-medical transport membership program for travelers which is a great supplement to travel insurance again joins eHealth Radio and the Travel Health Care Information Channel.

Listen to interview with host Eric Michaels & guest John Gobbels discuss the following:

  • What is MedjetAssist, and how does it compare/contrast to basic travel insurance?
  • What are some of the different kinds of Medjet memberships?
  • With the recent attack in Germany, we are reminded that travel safety is very important. How would a Medjet membership benefit a traveler in Berlin at that time? 
  • As winter sports season has begun, would you recommend Medjet for skiers and snowboarders?
  • Would Medjet cover snowbirds or students studying abroad who are away from home for an extended period of time?

 

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John Gobbels brings over 25 years of pre-hospital and hospital service and management experience to his role as vice president and COO of MedjetAssist. Since joining the premier air-medical transport membership program in 2006 as director of transport operations, Mr. Gobbels has been responsible for complete oversight of all transport and repatriation operations.

Before moving from his hometown of Pittsburgh, Pennsylvania, to Medjet’s headquarters in Birmingham, Alabama, Mr. Gobbels spent 13 years with STAT MedEvac, the air ambulance arm of the renowned University of Pittsburgh Medical Center (UPMC). During his tenure, he played integral roles in almost all aspects of the program, from base operations to communications and clinical operations.

For six years Mr. Gobbels served as clinical director of STAT MedEvac, overseeing compliance with the Commission on Air-Medical Transport Systems (CAMTS), as well as the continuing education requirements for all clinical staff. Previously, he was a flight nurse and paramedic. Mr. Gobbels began his career with UPMC in 1991 as a critical care nurse.

John Gobbels holds a Masters degree in Management and Information Technology from Carlow University in Pittsburgh, PA., as well as multiple degrees in health care.

 

 

Web Site: medjetassist.com

Social Media Links:
Facebook: www.facebook.com/medjetassist 
Twitter: @MedjetAssist