Dr. Jonathan Kaplan, a board certified plastic surgeon and founder of BuildMyBod.com, a website that lets consumers search for plastic surgery pricing information and local doctors joins eHealth Radio and the Plastic Surgery Information Channel to discuss the the CoolSculpting Procedure.
- What is CoolSculpting?
- What kinds of patients are seeking CoolSculpting?
- Describe the results your practice is seeing with CoolSculpting?
- How does CoolSculpting benefit your practice?
- What is the latest CoolSculpting product development?
Dr. Jonathan Kaplan, a board certified plastic surgeon originally from Alexandria, LA, is now proud to call San Francisco home. After completing his plastic surgery fellowship at the world-renowned Cleveland Clinic where he was trained by the same team that performed the first US face transplant, he practiced in Baton Rouge, Louisiana for six years before acquiring Pacific Heights Plastic Surgery in San Francisco.
While in Baton Rouge during his first six years in practice, Dr. Kaplan built a busy cosmetic practice. His area of focus ranged from facial to body cosmetic surgery, as well as cosmetic medicine, including injectibles such as BOTOX for wrinkles and fillers for smile lines. Dr. Kaplan’s brother-in-law Dr. Mark Hausmann is a weight loss surgeon in Baton Rouge, and this resulted in Dr. Kaplan gaining a great deal of experience in body contouring after massive weight loss.
Dr. Kaplan noticed that patients were coming to consultations without an appreciation for the different costs associated with plastic surgery. He found that most patients couldn’t find an estimate for plastic surgery on the internet and when they would call the doctor’s office, they would hear the same explanation. “The doctor can’t give estimates over the phone since surgical needs are different for everyone.” While it is true that everyone has unique needs, there’s nothing wrong with giving an estimate online so the patient can know if surgery is out of their budget.
From that realization, BuildMyBod.com was born. BuildMyBod is a website and iPhone/iPad app that Dr. Kaplan developed. It allows patients to find plastic surgeons in their area, peruse the various procedures the doctor offers and get itemized estimates on those procedures. In the process, Dr. Kaplan and the patient are connected through an email “wish list” that the patient submits. If the price is within the patient’s budget, this could lead to a consultation that is now more-informed and without the typical “sticker shock” that so many patients experience with their plastic surgeon.