Tell me about your background and when you came to ROAR?
What is Roar?
What is your favorite flavor?
Why is now more important than ever to stay hydrated?
What can expect from ROAR in 2021?
Brand builder with 20 years of experience with start-up and developed brands. Alexandra (Alex) was part of the Red Bull Energy Drink and Glacéau VitaminWater and SmartWater launches in the United States.
Prior to her present role as CEO of ROAR Beverages, Alex Galindez led two major brand transformations as Chief Executive Officer of RUNA Beverages and as General Manager of BluePrint Functional Beverages, part of the Hain Celestial Group of Companies.
Prior to General Management, Alex had a long-standing career in Advertising and Marketing at companies such as Facebook, where she was part of the Global Marketing Solutions team, and Burger King where she was Director of Multi-cultural Marketing.
Alex began her career at Wunderman, a Young & Rubicam Global Marketing Agency Group after earning her Bachelor of Science Degree in Advertising and Marketing at the University of Miami.