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National Stroke Awareness Advocate Richard L. Burns

June 3, 2015

Richard L. Burns, Author of "Live Or Die: A Stroke of Good Luck" & Spokesperson for Stroke Awareness & Recovery in regards to his advocacy and National Stroke Awareness joins eHealth Radio and the Health and News Channels.

Listen to interview with host Eric Michaels and guest Richard L. Burns discuss the following:

  • What does National Stroke Awareness Month mean to you?
  • How has medical treatment progressed for stroke survivors, since your Cerebral Hemorrhage 47 years ago?
  • Do you think science is moving in the right direction and that adult stem cell research & medicine can help stroke survivors in the future?
  • You became a spokesperson for stroke awareness and recovery and have talked to many survivor groups. What is the first step for a stroke survivor looking for support? 
  • Can you share a couple of your recovery techniques?
  • Your memoir "Live Or Die: A Stroke of Good Luck" has been called a "handbook of hope." What advice do you give to people, who have suffered a stroke or major illness?

Duration: 7:55

Richard L. Burns is a retired television and advertising executive (a real-life "Mad Man"), who put the smile on the PSA Airplanes and helped engineer a cultural icon- the Fruit of the Loom models. He is an authority on retail, accountable and measurable advertising, and developed the first viable system of local television advertising and sales for national advertisers. Burns was a management consultant, promulgated fund-raising for non-profits and conceived and produced a successful international educational children's TV series called "With It."

At 38, Richard was struck down with a cerebral hemorrhage and declared dead at 38 years old. Richard miraculously regained consciousness and was given a second chance at life. He became a spokesperson for stroke awareness and recovery and wrote and published his memoir, "Live Or Die: A Stroke of Good Luck", which he calls "a handbook of hope." The book is a wise and witty story of his long and slow recovery and resurrection in his own words. It chronicles life after stroke and offers readers advice on how to come out victorious, after suffering a major illness. It is also about what he learned from the ordeal and how his life and values changed with each step he took to heal himself.

Richard is responsible for the rescue of animals in national disasters. He is the recipient of numerous professional and service awards, and is a graduate of Stanford University.


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