Oliver Bogner the Founder and CEO of Brandable, a next-generation consumer products company that is reinvigorating tired product categories and building brands that appeal to Millennials and Gen Zs joins eHealth Radio and Health News and Nutrition Channels.
Listen to interview with host Eric Michaels and guest Oliver Bogner discuss the following:
How did you start Brandable?
Where did the idea for Ready to Thrive and VeggieCraft Farms come from?
What does accessible health mean to you?
What do you think is the biggest road block for people when it comes to eating healthy?
What makes Ready to Thrive and VeggieCraft Farms different from competitors?
Twenty-six-year-old mastermind Oliver Bogner is the founder and CEO of Brandable, a next-generation consumer products company that is reinvigorating tired product categories and building brands that appeal to Millennials and Gen Zs. As an incubator of sorts, Brandable’s nimbleness allows it to innovate and have products on shelves in a fraction of the time it takes for traditional CPG companies. It is focused on creating the best products possible—and ones that buyers have expressed an urgent need for. Bogner’s “created for Millennials, by Millennials” approach is central to Brandable’s success, and why it’s becoming known as “the millennial P&G.”
In less than 18 months, Bogner has grown Brandable from a mere concept to a 90+person operation, with a vast portfolio featuring over 100 products across Toys, Food, and Wellness categories, as well as exclusive programs with the two largest retailers in America: Target and Walmart. The former TV hit series producer for TLC, Lifetime and Food Network has harnessed his keen understanding of entertainment and the power of celebrity influence to drive excitement and appeal for the company’s brands, many of which are influencer-inspired. Brandable’s agile product development approach has earned the company “vendor-of-record” status by coveted national retailers, including Petco, JoAnn, 7-Eleven, Walgreens, CVS, HSN, Michaels, and Claire’s.