How Marketing Impacts the Healthcare Community with Aalap Shah

March 24, 2017
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Aalap Shah, Co-Founder of SoMe Connect Chicago that provides full service digital media marketing for both Fortune 500 and local Chicago clients joins eHealth Radio and the Health Care & Health Marketing Channels.

 

Listen to interview with host Eric Michaels and guest Aalap Shah discuss the following:

  • How much concern is there around HIPPA and using paid search tactics against it? Do patients care about your social media marketing?
  • Consumers and professionals alike sometimes don’t see the importance of marketing especially in a healthcare setting, how does marketing impact this industry?
  • What are the top 3 things a new practice or doctor needs to do to establish themselves online?
  • How has the landscape changed for healthcare providers?  Or what is lacking in the market right now?
  • What is the future of healthcare marketing?

 

Aalap Shah is an entrepreneur, public speaker, philanthropist and a co-founder of SoMe Connect Chicago, a full service digital media marketing agency that works with both Fortune 500 and local Chicago clients. SoMe Connect is one of the top 15 social media agencies in the country (as named by Upcity), and recently named the top B2B Shop 2017 by Chief Marketer Magazine. Aalap handles new business develop and customer engagement within SoMe.

Aalap can often be found sharing his experience and passion for creative content development, digital marketing strategy, and search engine optimization at events such as NBEA, Clickz, Social Media Week, Media Post, and DePaul University.

A husband and father of two, Aalap has also dedicated his life to philanthropy – serving as an e-council member for the Network For Teaching Entrepreneurship, a board member for the Illinois Mathematics Science Academy, and a volunteer for Teach For America. Aalap has also been recognized as a “Chicago Crain’s Emerging Young Philanthropist” and as the “National Volunteer of the Year” by Network For Teaching Entrepreneurship.

 

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Website: www.someconnect.com

Twitter: @SoMe_Connect

3 Ways to Design the Second Half of Your Life

March 6, 2016
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Kelley Connors, President of KC Health and Founder of Real Women on Health and Design the Second Half of Your Life joins eHealth Radio and the Health News Channel. Kelly is a strategic healthcare communications consultant and brand engagement champion for health innovators.


Listen to interview with host Eric Michaels and guest Kelley Connors discuss the following:

  • How can people really design the second half of their life?
  • What are some areas of healthy aging that women should focus on in their 50’s?
  • How does healthy aging differ between women and men?
  • How can technology improve our lives as we age?
  • How can women and men prolong living longer and better?


Duration: 18:37


Kelley Connors is President of KC Healthcare Communications LLC. She is an innovative healthcare PR/marketing strategist, writer and community builder with 25 years experience in health care marketing. Her signature strength helps marketers facilitate consumer conversations that inspire action for better self-care.  As a health advocate and brand marketer, she supports women in becoming their own best health and wellness advocate through her strategic approach called the 4C’s:  Content, Community, Conversation and Coaching. The approach aligns with her expertise in health (care) and wellness issues, social media, marketing health to women and on-line women's health community-building.  As the voice of women in mid-life, Kelley gained the support of women’s health advocates including HealthyWomen (voted #1 by Dr. Mehmet Oz as his favorite women’s health site) and the Women’s Sexual Health Foundation to launch her own on-line community and radio show called RealWomen on Health!, now with over 200,000 podcast listens. Her thought leadership has been featured in DTC Perspectives (pharmaceutical industry), and The Ireland Report (hospital industry). She has held webcasts or live events with the AARP Massachusetts office, the Advertising Research Foundation, Marketing to the New Healthcare Consumer Conference, and was the emcee at the 2013 Marketing Health and Wellness to Women Conference in Chicago. Kelley has worked with a wide variety of health care companies, non-profit organizations and communications agencies including: Butterfly Health, AARP, Eli Lilly, Bausch & Lomb, Pfizer, the Ms. Foundation for Women, and Dartmouth Hitchcock Medical Center/Pfizer.


For starting her own online radio show called Real Women on Health, Kelley was one of 20 Connecticut-based professional women nominated for the Women in Innovation Award from the Connecticut Technology Council in January 2010. She received a Masters in Public Health from Boston University School of Public Health with a Certificate in Public Communication from BU’s School of Public Communication. She is on the Board of the Healthcare Businesswomen’s Association Boston Chapter.



Websites: www.kelleyconnors.com | www.designthesecondhalfofyourlife.com

What is wrong with medical design and a path to getting it right with Eric Meyer

April 4, 2015
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Eric Meyer Co-Founder of An Event Apart, the design conference for people who make web sites joins eHealth Radio and the Technology & Health PR & Marketing Channels. His experiences within the medical industry as a patient advocate for his daughter created a driving passion to improve medical design.


Listen to interview with host Eric Michaels & Eric Meyer discuss the following:

  • What is An Event Apart?
  • A lot of what you do revolves around the design world. This includes your business as well as your driving passion to improve medical design. Why do you want to improve medical design?
  • If you could change one thing related to medical design right now, what would you do?
  • As a patient advocate, what are you doing currently to help improve healthcare?
  • On April 1st, you were scheduled to speak at HxRefactored, a conference that draws thought leaders and entrepreneurs from the design, technology and health industries. You are scheduled to speak on a panel titled, “Patient-Centered Design: Core Values in Health Care.” What do you plan to discuss?


Duration: 16:12


Eric Meyer is an author, speaker, blogger, sometime teacher, and co-founder of An Event Apart, the design conference for people who make web sites. He’s been working on the Web since 1993 and still finds it utterly compelling. His experiences within the medical industry as a patient advocate for his daughter created a driving passion to improve medical design. His panel discussion at HxRefactored will draw on his personal history as a father as well as his long career on the web to show how medical design gets it wrong, and illuminate a path to getting it right.


Eric lives with his family in Cleveland, Ohio, which is a much nicer city than you’ve been led to believe. He enjoys a good meal whenever he can and considers almost every form of music to be worthwhile.



Websites: AnEventApart.com | meyerweb.com

PR & Marketing For The Medical Community

February 4, 2012
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PR & Marketing For The Medical Community

with Angela O'Mara


Angela O'Mara the President of The Professional Image, Inc. a PR and Marketing Firm that has specialized in strategic marketing and high profile media campaigns for doctors and medical companies for over 24 years joins the show.


Listen to interview with host Eric Michaels & Angela O'Mara discuss the following:

  • What do you see as the most important aspect of marketing a physician or medical company should add to their practice?
  • Why is PR considered to be so powerful?
  • There are several popular TV shows featuring doctors. Can any physician be a guest on these types of shows?
  • It seems that there is a trend in the medical community of moving toward elective surgery and concierge medicine.  How can doctors improve their image so they can attract the type of patient interested in non-insurance treatments?
  • We are seeing an increase in popularity of Facebook and other Social Media.  What are your thoughts on how the medical community can embrace this new method of connecting with potential patients and how can they embrace it while maintaining their medical ethics?
  • Tell me how do you work with doctors and medical companies in other parts of the country?


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Angela O’Mara has over 24 years experience representing public relations (PR) clients to the national media. What began as a casual interest in understanding how people "get on TV," Angela has taken PR beyond simply spinning a story.


Her PR & Marketing Agency The Professional Image, Inc. works  all television stations, and has successfully placed clients on ABC, CBS, NBC, CNN, MSNBC, E! Entertainment TV, Extra, Entertainment Tonight, The Insider, The View, Good Morning America, The Today Show, CBS Early Show, The Oprah Winfrey Show, The Doctors, Dr. Oz, Telemundo, Univision and the BBC, to name a few.


Angela has also been equally successful showcasing clients in magazines and newspapers around the world. A frequent lecturer on how to effectively market a business, Angela specializes in strategic marketing and PR campaigns for business organizations and offers private media training and on-camera interviewing skills. Her office is in Irvine, California.


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Links: theprofessionalimage.com


Note: The views expressed do not necessarily reflect the opinions or beliefs of the show host or it's owners.