May 1, 2021
Marcia Cole and Nana Eyeson-Akiwowo, Founders of Fourth Phase and the Fourth Phase Afterbirth Box that was developed to help new mothers as they transition into motherhood joins eHealth Radio and the Female Health and Health News Channels.
Listen to interview with host Eric Michaels & guest Marcia Cole and Nana Eyeson-Akiwowo discuss the following:
- What is the fourth trimester?
- How long does the fourth trimester last?
- What are some symptoms that new mother's experience during the fourth trimester?
- What can new mothers do to help with the healing process after childbirth?
- How can family members and friends assist new mothers during the fourth trimester?
- How does the fourth trimester experience differ for women of color?
- How does the fourth trimester impact women in transition and in homeless shelters?
- How does the Afterbirth box help new mothers to heal, feel and be heard?
- What products are included in the box and what are their significance?
- Why are there two different types of boxes available for new mothers?
The idea of the company, Fourth Phase was born during Co-founder Nana Eyeson-Akiwowo's annual charity mission to Ghana. There, she witnessed the lack of postnatal attention being paid to new mothers in her homeland and vowed to do something about it.
During this same time, because of her work with women in New York City homeless shelters, co-founder Marcia Cole understood the lack of awareness about self- and afterbirth care of women in need all too well. They both took these experiences and their passion in startups, helping women and giving back to the community to launch Fourth Phase to be of greater service to women in ways often not recognized.
Through this, the Fourth Phase AfterBirth care gift boxes were conceived to support and unify mothers across the world during the time in their lives when their bodies and spirits are most delicate - after childbirth during the "fourth trimester" which is one of the most critical phases of motherhood.
Created by moms for moms, the Fourth Phase AfterBirth Box helps mothers heal, feel, and be heard. Each Fourth Phase AfterBirth care gift box is curated with a new mother’s physical and emotional recovery in mind. The 12 products featured in each hold the promise to each new mom to be hand-created, tested by new moms, organic, phthalates-free, non-toxic and sustainably sourced.
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July 13, 2019
Anna Scammell, Masters-trained Women’s Health & Pelvic Floor Physiotherapist in Sydney, and founder of www.thewholemother.com an online resource for all pregnant & postpartum women joins the eHealth Radio and the Health News and Female Health Channels.
Listen to interview with host Eric Michaels and guest Anna Scammell discuss the following:
- How do you help pregnant & postpartum women?
- What can women do during their pregnancy to help their recovery post-birth?
- What can women do straight after birth to optimise their recovery?
- Tell us more about your Postpartum E-book, and how it helps women.
- Why are pelvic floor & core exercises so important?
Anna Scammell is a Masters-trained Women’s Health & Pelvic Floor Physiotherapist in Sydney, and Founder of www.thewholemother.com. Anna combines her 10+ years of clinical experience and evidence based knowledge to bring women online consults, E-books and Free Guides. Anna’s mission is to educate, empower & inspire as many women as possible to be the best version of yourself during their childbearing years and beyond.
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June 15, 2016
Jill Bigelow, Founder of PELV-ICE that makes the very first complete pelvic supports with ice/heat for mamas-to-be and postpartum recovery joins eHealth Radio and the Female Health, Health Care & Health News Channels.
Listen to interview with host Eric Michaels & guest Jill Bigelow discuss the following:
- How did you get the idea for PELV-ICE and more specifically Mama Strut?
- Since invesnting it 4 years ago, has your journey to commercialization been a straight line or have you zigged and zagged along the way?
- What is your marketing strategy to reach both domestic and global markets?
- Where do you see the brand Mama Strut in 5 years?
- Do you have other products that you are working on?
The visionary behind the Mama Strut is Jill Bigelow, a serial entrepreneur, finance professional, USC MBA (2007) and mom of three – ages 7, 4 and 1. After giving birth to her second child in 2011, she was frustrated that her hospital's solution for her pelvic discomfort was ice in a rubber glove, gauze underwear and pain medication. After scouring both the medical and maternity markets, Bigelow was surprised to discover there was no singular product that truly addressed all her physical ailments as a new mom.
Inspired by other braces for soft-tissue injuries, the idea for the Mama Strut was born. In August 2011, Bigelow applied for a patent and turned to innovation incubators, tech contests and clinical trials with multiple departments at USC, including AIM Incubator, Greif Center, Marshall, Viterbi's MEPC Innovation Incubator and the Alfred Mann Institute. Through USC's tremendous support, she was able to bring her vision to fruition and perfect her product. In 2013, her prototype was classified by the FDA and in 2014, she celebrated the launch of her company PELV-ICE™ and its first product of many, the Mama Strut™.
Bigelow resides in Los Angeles with her husband and three children and became a Mama Strut user in February 2015 after the birth of her third child.
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