Jill Bigelow, Founder of PELV-ICE that makes the very first complete pelvic supports with ice/heat for mamas-to-be and postpartum recovery joins eHealth Radio and the Female Health, Health Care & Health News Channels.
Listen to interview with host Eric Michaels & guest Jill Bigelow discuss the following:
- How did you get the idea for PELV-ICE and more specifically Mama Strut?
- Since invesnting it 4 years ago, has your journey to commercialization been a straight line or have you zigged and zagged along the way?
- What is your marketing strategy to reach both domestic and global markets?
- Where do you see the brand Mama Strut in 5 years?
- Do you have other products that you are working on?
The visionary behind the Mama Strut is Jill Bigelow, a serial entrepreneur, finance professional, USC MBA (2007) and mom of three – ages 7, 4 and 1. After giving birth to her second child in 2011, she was frustrated that her hospital's solution for her pelvic discomfort was ice in a rubber glove, gauze underwear and pain medication. After scouring both the medical and maternity markets, Bigelow was surprised to discover there was no singular product that truly addressed all her physical ailments as a new mom.
Inspired by other braces for soft-tissue injuries, the idea for the Mama Strut was born. In August 2011, Bigelow applied for a patent and turned to innovation incubators, tech contests and clinical trials with multiple departments at USC, including AIM Incubator, Greif Center, Marshall, Viterbi's MEPC Innovation Incubator and the Alfred Mann Institute. Through USC's tremendous support, she was able to bring her vision to fruition and perfect her product. In 2013, her prototype was classified by the FDA and in 2014, she celebrated the launch of her company PELV-ICE™ and its first product of many, the Mama Strut™.
Bigelow resides in Los Angeles with her husband and three children and became a Mama Strut user in February 2015 after the birth of her third child.