Listen to interview with host Eric Michaels and guest Nancy Duitch discuss the following:
- Tell me about your background and what led you to found Sera Labs.
- What products do you offer and what sets them apart from other wellness, beauty and CBD products?
- As the COVID-19 pandemic surges, is there an increased demand for wellness products? Will this continue in 2021?
- Tell me about your relationship with CURE Pharmaceutical. Why did you decide to work with the company?
- What noteworthy initiatives do you plan to work together on this year?
Nancy Duitch is the CEO of Sera Labs and Chief Strategy Officer for CURE Pharmaceutical. has over 30 years of experience as an entrepreneur and leader in the consumer products industry. She has founded and developed several diverse businesses from startup to public company level and has executed state-of-the-art campaigns generating over $3 billion in revenue for some of the most well-loved consumer brands including the Ab Roller, Ab Trainer, Biotopical Skin Care, Bun & Thigh Max, Ab Revolutionizer, Ultimate Lean Routine, My Place The Eyes Have it by Donna Mills, among others. Prior to founding The Sera Labs, Nancy held various executive management and consulting positions with several high-profile companies including Pep Boys, Spa Formula Cosmetics, Kent & Spiegel Marketing, Vertical Branding and VisionWorx. Nancy also co-founded The C.A.R.E Foundation in 1995 to raise awareness about, and help fight, sudden death in children and young. She joined CURE Pharmaceutical in September 2020 when Sera Labs was acquired as a wholly-owned subsidiary.
Sera Labs has redefined the sectors of health, wellness, and beauty by creating science-backed, proprietary formulations that use exceptional ingredients, including CBD. Sera Labs’ more than 20 products are sold under the brand names Sera Labs®, Seratopical®, and SeraPets. In just two years, she and her team have built a platform of health, wellness and beauty CBD products and a network of buyers, retailers and more than 140,000 customers and 500,000 customer databases to date. She recently partnered with Nicole Kidman to help guide the strategic direction of her skincare line.
Nancy has been recognized among the “Top 25 Most Innovative People in DRTV,” and was profiled in Response Magazine. She also was recognized for business excellence with the “Top Women in Health, Wellness and Beauty” award from Drug Store News.