Listen to interview with host Eric Michaels & guest Joanna Parker discuss the following:
When did you found Yumble and how did you get your start?
Tell us a bit about your story and why you founded Yumble and how your goal is to help kids eat healthy and help busy parents.
Does this help establish a healthy relationship with kids at an early age?
How have you revamped the New Yumble to meet the needs of busy parents and kids recently?
This is the only kids meal delivery service for kids 4 to 12—tell us how it works? And how do you reward kids?
Summary: The new and improved Yumble, is the first and only meal delivery service that empowers kids to plan and pick their meals and get rewarded for eating healthy. The new Yumble offers a solution to a daily challenge faced by parents everywhere, especially working parents: the obligation to provide nutritionally balanced meals every day that kids will actually eat and enjoy.
Kids can go to yumblekids.com , or the new YumbleKids App, to plan their own meals, choosing from Yumble’s carefully curated menus designed specifically for kid appeal. Meals are ordered via a parent-approved ‘shopping cart’ and delivered straight to your door, ready to heat up and eat up. Kids can accumulate points for making smart choices, such as cleaning their plates and trying new things. Points are tracked on a virtual dashboard, and an exciting rewards catalog helps children set their goals.
Yumble was born after my billionth conversation with friends, complaining about how difficult and frustrating it was to get healthy meals on the tables for our kids every single day. I decided to see if anyone else felt this pain point, so I posted anonymously on a Facebook mommy group. When I offered to cook a week’s worth of meals for strangers (no name, no pictures, no menu!) I was bombarded with so many “Yes! Please! Where do I sign up??” that I had to turn some people away. After delivering the first week of meals - based on a menu I had created on my iphone while I was in Vermont since I didn’t anticipate getting so many immediate orders from that single post - I was again overwhelmed with how many customers wanted meals again the next week, and the week after, and the week after.
When David saw the immediate interest and traction, he jumped on board. We built a simple website that could process orders, brought on Dan Trieman who had previously built Hello Fresh USA from 0 boxes to 100,000 boxes, and very quickly built Yumble into what it is today.
While the idea was born out of my own pain point and sheer need, the inspiration for Yumble really came out of my passion for helping children develop positive, healthy eating habits from a young age. Meal time for kids can be stressful, filled with drama, and unenjoyable. Helping parents avoid this daily negative experience and turning it into a fun, exciting, wholesome one is my passion. I am committed to helping children all across America develop better habits that will last them a lifetime.