The Growth of the Natural Supplement Industry within the African American Market
Kareem Cooke, the CMO of Naturade who has revolutionized the natural supplement with the expansion of their Naturade brand joins eHealth Radio and the Supplement Channel.
Listen to host Eric Dye & guest Kareem Cooke discuss the following:
How did you begin your foray into the health industry and subsequently, Naturade?
What makes Naturade different from its competitors?
How has the obesity and diabetes epidemic impacted your company mission?
Naturade is one of the only black owned products in Costco, what was the process to making that relationship happen?
What can other minority entrepreneurs learn from the Naturade story?
Creating a company with the intention of positively impacting the health of Black America may seem like a lofty goal, but it is one that owners Kareem Cook (CMO) and Claude Tellis (CEO) embarked on with their company, Naturade. Naturade is one of the largest Black-owned natural supplement companies in the United States with a line of products that includes plant-based protein shakes and nutritional shakes in a variety of flavors. Currently the only black owned company in Costco and demanding shelf space in major retailers like Target, Naturade is proof that a Black owned company can thrive in the nutrition and health and wellness space.
After witnessing many of their family members succumb to diet-related illnesses, Kareem and Claude decided to acquire Naturade (which was founded in 1926) in 2012 after successfully launching Healthy Body Products, a healthy vending machine company in 2002 that was pivotal in changing vending laws in California. Today Naturade is a multi-million dollar company backed by power players Magic Johnson and Grant Hill, that is still committed to redefining the core target audience for the natural supplement market, to include African Americans and people of color - those in dire need of healthy alternatives. With the eradication of pre-diabetes as a mission for the brand, Naturade is working steadfastly to provide natural plant-based foods and products to urban communities across the nation.