Better For You Products Exploding at the Supermarket

 

Michele Abo, General Manager for much better for you products such as Dorot Gardens; Mighty Sesame and Wonder Juice brands joins eHealth Radio and the Health News and Nutrition Channels.

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Listen to interview with host Eric Michaels & guest Michele Abo discuss the following:

1. Tell us about the importance of having better for you options at the supermarket and do you think consumers are seeking that more?
2. Tell us about each brand– let’s start with Dorot?
3. What is the driving force behind Wonder Juice’s approach to natural, cold-pressed juices talk about the brand?
4. Tell us about Mighty Sesame Tahini.
5. Anything else to share about your products and where to find them?

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Michele Abo joined Kayco in August 2024 as General Manager of their Beyond Division overseeing the Dorot Gardens, Mighty Sesame, Wonder Juice, Absolutely Gluten Free, and Beetology brands. Ms. Abo comes to Kayco with over 30 years of executive, commercial, marketing and operations leadership experience in the consumer products industry. In these roles, she has been responsible for building brands, developing and executing strategic commercial, marketing, and operating plans, and overall general management of a number of organizations.

Prior to joining Kayco, Michele’s was General Manager/Area Vice President of Friendly’s Ice Cream, CEO of Finlay’s Extracts and Ingredients, Chief Sales Officer of Lavazza Coffee, and Chief Sales Officer of Barrie House Coffee. She also spent several years in private equity with three portfolio companies-Stella D’oro (President), Balance Bar (COO) and Ian’s Foods (CEO). Michele began her career with PepsiCo/Frito-Lay as regional director of marketing/zone sales leader, followed by George Weston Bakeries/Entenmann’s as Vice President of Sales.

Michele holds a degree in Chemical Engineering from Princeton University. She is a native of New York City, currently residing in New Rochelle, NY.

Website: https://www.kayco.com

Beyond Division Sites:
https://dorotgardens.com
https://drinkwonderjuices.com
https://absolutelygf.com
https://mightysesameco.com

Social Media Links/Instagram:
@dorotgardens
@drinkwonderjuice
@mightysesameco
@absolutelygfsnacks

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