ehealth radio network
California Poison Control System, helping consumers stay safe from poisonings of all types

California Poison Control System, helping consumers stay safe from poisonings of all types

June 29, 2013

Iana Simeonov, project lead for the Pesticide Safety Project and director of program development at the California Poison Control System, both of which help consumers stay safe from poisonings of all types joins eHealth Radio.


Listen to interview with host Eric Michaels & guests Iana Simeonov discuss the following:

  • How did the Pesticide Safety Project begin?
  • What are the key features?
  • What can farm workers and others do to prevent bringing pesticides home to the family?
  • What can homeowners do to reduce their risks from pesticides?
  • Are their things people can do to keep bugs out of their homes so they do not need pesticides?

Iana Simeonov is the Marketing and Communications Director for the California Poison Control System, the largest provider of poison control services in the country. She is also responsible for insights and innovation in mobile and wireless technology at  the UCSF School of Medicine’s mLabs, which creates and integrates state-of-the-art mobile technology solutions across the spectrum of digital health as well as a principal investigator/project director at the Public Health Institute, a global public health organization.

Iana’s focus is on discovering and leveraging trends in technology, investigating new technologies and accelerating innovation within the continuum of consumer and public health with a particularly interest in underserved and Hispanic populations. She has developed and launched bilingual text-messaging campaigns, online games, apps and produced digital and mobile tools for public health programs and projects nationwide. Other areas of expertise include consumer research around health communications and mobile device use, social marketing, brand development and positioning, and using social media to gain consumer insights and promote health.


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