ehealth radio network
Why therapists need to take marketing seriously

Why therapists need to take marketing seriously

August 21, 2019

 

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Avivit Fisher, a Marketing Coach and a Principal at REdD Strategy, an agency that helps therapists to launch and grow their private practices joins eHealth Radio and the Health Marketing Channel.

 

Listen to interview with host Eric Michaels and guest Avivit Fisher discuss the following:

  1. Why did you decide to focus on a niche like therapists in private practice?
  2. What is the main problem with not marketing yourself as a therapist today?
  3. What does a clinician need to keep in mind when they are marketing their practice?
  4. How has people's beahvior change with respect to "shopping for a therapist" in the last few years?
  5. What are the first marketing steps you would recommend to take for someone who is launching a private practice?

Avivit Fisher is a Marketing Coach and a principal at REdD Strategy, an agency that helps therapists to launch and grow their private practices. Avivit believes that with the right marketing strategy therapists can reach more people who really need help. She helps her clients create and deliver a marketing message that connects and converts ideal clients.

 

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Website: reddstrategy.com

Social Media Links:
Facebook: facebook.com/reddstrategy 
Twitter: @reddstrategy 

BetterPT: Transforming Patient Access To Physical Therapy

BetterPT: Transforming Patient Access To Physical Therapy

August 20, 2019

 

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Greg Peters, Co-Founder and CEO of BetterPT, a healthcare technology platform company providing end-to-end digital connectivity between physical therapists (PT), patients, and physicians joins eHealth Radio and the Health News and Physical Therapy Channels.

 

Listen to interview with host Eric Michaels & guest Greg Peters discuss the following:

  1. What is BetterPT and how does it work?
  2. Tell us a little bit about your background and how it lead into creating BetterPT?
  3. Why is physical therapy important?
  4. What has enabled BetterPT’s success thus far and allows the company to continue its rapid growth?
  5. I believe congratulations are in order as you have recently raised $5M in series A financing. What are you planning to use the money for? Give us some details.

Greg Peters is the Co-Founder and CEO of BetterPT. Greg is a leading health and fitness professional and digital entrepreneur. With more than 15 years of experience in the health and fitness industry, Greg has applied his expertise to building disruptive mobile technology in healthcare, fitness and hospitality industries.

Since 2004, Greg has been an active Managing Partner for LA PALESTRA Center for Preventative Medicine, which combines both standard and alternative medical practices with state-of-the-art and time tested fitness modalities and programs.

In 2014, Greg founded TRN Technologies, a company focused on building disruptive platforms in fitness & hospitality. The company’s first mobile app, TRN On-demand health and fitness, provided a convenient way for members to locate, book and pay for individual training sessions in multiple fitness disciplines.

Greg serves as the Chairman of the Board of TRN Technologies. Greg has proven time and time again that building a great business is dependent on great vision and leadership, incredible team dynamics and perseverance.

 

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Website: www.betterpt.com

Social Media Links:
Facebook: facebook.com/betterptapp 
Twitter: @betterptapp

Propolis from Bee & You in the US!

Propolis from Bee & You in the US!

August 19, 2019

 

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Dr. Asli Tanugur Samanci the CEO and Founder of BEE & YOU, an innovative provider of natural BEE products joins eHealth Radio and the Health News & Nutrition Channels.

 

Listen to interview with host Eric Michaels and guest Dr. Asli Tanugur Samanci discuss the following:

  1. What is propolis? How did you find out about Propolis? Can you tell us about the health effects of propolis?
  2. Should we use it regularly in the summer? What are the benefits of consuming it in the summer? And where can we find the products in the USA.
  3. Can you tell us about the effect of propolis on blood sugar? What are the effects of royal jelly on human health?
  4. What is the difference of raw honey? Why should we consume raw honey? The pine honey difference?

Dr. Asli Tanugur Samanci is the CEO and Founder of BEE & YOU, an innovative provider of natural BEE products.

A food scientist committed to creating natural and healthy products for the educated consumer, Dr. Samanci is a pioneer to combine science and nature for safer, more effective natural bee products. She created a business modal to contract the beekeepers to prevent bees from becoming extinct. This also allowed her to create and patent the Propolis in its healthiest, most natural and safe form. Her ultimate goal is to make Propolis a consistent product harvested from all the beehives available in the world and introduce the natural healing power of Anatolian Propolis to the world.

BEE & YOU products (Royal Jelly, Propolis, Pure Raw Honey) are antiviral, antibacterial and they are natural energy boosters. They are effective in fighting allergy symptoms naturally and they support the immune system. They are 100% natural; Gluten Free; Non-GMO; Pesticide Free; Free from additives & colorants & preservatives. Bee and you products have innovative taste options for kids and adults. And they are on sale at 3000 CVS stores nationally and at Amazon.

 

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Website: www.bee-and-you.com

Social Media Links:
Facebook: facebook.com/BeeAndYouNatural 
Instagram: @beeandyounatural 
Twitter: @beeandyou

Supporting the initiative of value-based health care

Supporting the initiative of value-based health care

August 17, 2019

 

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Tom Gardner, CEO and Founder of Omeza, a skin innovations and life sciences company specializing in skin care and wound management products from the sea joins eHealth Radio and the Health News and Skin Care Channels.

 

Listen to interview with host Eric Michaels and guest Tom Gardner discuss the following:

  1. What is value-based health care?
  2. Can you give me an example?
  3. Why the shift now?
  4. What is Omeza doing to support the initiative of value-based health care?
  5. Are insurance companies supporting this shift to value-based care?
  6. What’s your forecast for where value-based care is headed in the future?

Tom Gardner is Founder and CEO of Omeza, LLC, as well as managing member of KeyView, LLC. KeyView works with investors, owners and CEO’s of startup to early-stage health care companies. Tom is also founder and managing member of KeyView Labs (cognitive health dietary supplements), former chairman of IntegriChain (informed software applications for the pharmaceutical industry sold to Accel-KKR), and former chairman of MMIT (managed market insights and technology for the pharmaceuticals industry). He is an investor in and board chairman of Florida Mobile Physicians (medical house calls) and co-founder and co-manager of BRIDGE Angel Investors, LLC.

Prior to KeyView, Tom was CEO of several public and private companies including Nucryst Pharmaceuticals (sold to Smith & Nephew), Songbird Hearing (sold controlling interest to Procter & Gamble), Datamonitor (IPO on London Stock Exchange), Base Ten Systems (assets sold to Smiths Aerospace and ABB Group), and Access Health (sold to HBOC then became part of McKesson Health Solutions). Earlier, Tom held marketing and general management positions at Procter & Gamble and Johnson & Johnson. He earned a B.A. in Economics and Mathematics from the University of St. Thomas (Minnesota) and has been a guest lecturer on marketing channels at Northwestern University’s Kellogg Graduate School of Management.

 

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Website: https://omeza.com

Social Media Links:
Instagram: @omezaskin 
Facebook: facebook.com/omezaskin

Everyday Accessible Health by Brandable

Everyday Accessible Health by Brandable

August 16, 2019

 

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Oliver Bogner the Founder and CEO of Brandable, a next-generation consumer products company that is reinvigorating tired product categories and building brands that appeal to Millennials and Gen Zs joins eHealth Radio and Health News and Nutrition Channels.

 

Listen to interview with host Eric Michaels and guest Oliver Bogner discuss the following:

  1. How did you start Brandable?
  2. Where did the idea for Ready to Thrive and VeggieCraft Farms come from?
  3. What does accessible health mean to you?
  4. What do you think is the biggest road block for people when it comes to eating healthy?
  5. What makes Ready to Thrive and VeggieCraft Farms different from competitors?

Twenty-six-year-old mastermind Oliver Bogner is the founder and CEO of Brandable, a next-generation consumer products company that is reinvigorating tired product categories and building brands that appeal to Millennials and Gen Zs. As an incubator of sorts, Brandable’s nimbleness allows it to innovate and have products on shelves in a fraction of the time it takes for traditional CPG companies. It is focused on creating the best products possible—and ones that buyers have expressed an urgent need for. Bogner’s “created for Millennials, by Millennials” approach is central to Brandable’s success, and why it’s becoming known as “the millennial P&G.”

In less than 18 months, Bogner has grown Brandable from a mere concept to a 90+person operation, with a vast portfolio featuring over 100 products across Toys, Food, and Wellness categories, as well as exclusive programs with the two largest retailers in America: Target and Walmart. The former TV hit series producer for TLC, Lifetime and Food Network has harnessed his keen understanding of entertainment and the power of celebrity influence to drive excitement and appeal for the company’s brands, many of which are influencer-inspired. Brandable’s agile product development approach has earned the company “vendor-of-record” status by coveted national retailers, including Petco, JoAnn, 7-Eleven, Walgreens, CVS, HSN, Michaels, and Claire’s.

 

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Websites: VeggieCraftFarms.com | ReadytoThrive.com

Social Media Links:
Instagram: instagram.com/brandablela 
Facebook: facebook.com/brandablela

Skincare Expert Dr. Howard Murad’s Latest Obsession: Cultural Stress

Skincare Expert Dr. Howard Murad’s Latest Obsession: Cultural Stress

August 15, 2019

 

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Dr. Howard Murad the founder of the innovative skincare company Murad, Inc. and is largely recognized as The Father of Modern Wellness based on his years of expertise as a board-certified dermatologist and pharmacist whose holistic health approach recognizes the mind/body/skin connection in living a healthier, happier life – at any age joins eHealth Radio and the Dermatology & Stress Management Channels.

Dr. Murad’s mission is to teach people how to manage cultural stress through a comprehensive treatment plan he describes in his published books and on his website.

 

Listen to interview with host Eric Michaels & guest Dr. Howard Murad discuss the following:

  1. What is Cultural Stress and when did you first identify it?
  2. Do you think things like our digital devices and cellphones are contributors?
  3. Why do you think that people are so stressed out? Is it worse than ever?
  4. You say that there are three ways to determine if a person is a victim of Cultural Stress? What are they?

Dr. Howard Murad is recognized as The Father of Modern Wellness® based on his years of expertise as a board-certified dermatologist and pharmacist whose holistic health approach recognizes the mind/body/skin connection in living a healthier, happier life – at any age. Dr. Murad’s ability to “connect the dots” linking cellular hydration, nutrition, joyful exercise, creative expression, reducing cultural stress, and efficacious skincare, are unique contributions to Modern Wellness.

A practitioner not just of medicine but of the philosophy of health, Dr. Murad has been studying the effects of the environment, nutrition, and lifestyle on skin and overall wellness since 1972. In 1989 – at the age of 50 – he founded Murad, Inc. and launched the first science-backed, doctor-branded skincare line. Understanding that healthy skin comes from the inside out, Dr. Murad was the first to also introduce “internal skincare” first through supplements and later expanding it to include mental and emotional wellbeing which became the beginning of the Inclusive Health® movement.

Having treated over 50,000 patients and counting, Dr. Murad hopes to inspire people to achieve not just beautiful skin – but greater health and happiness inside and out. Dr. Murad’s inclusive health protocol has been fundamental in reversing the effects of “Cultural Stress,” a condition he named and identified as the constant and pervasive form of stress due to modern day living which has been scientifically shown to have a negative impact on cellular health.

Dr. Murad’s impact on healthy living reaches far beyond his legendary skincare line. Today, much of Dr. Murad’s work involves teaching people how to manage cultural stress through a comprehensive treatment plan he describes in his published books and online at www.drhowardmurad.com.


Website: www.drhowardmurad.com

Social Media Links:
Twitter: @drmurad 
Instagram: @muradskincare 
Facebook: facebook.com/MuradSkincare

Keys to Recovering from a Massive Stroke by a Survivor

Keys to Recovering from a Massive Stroke by a Survivor

August 13, 2019

 

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In April 2005, Ted W. Baxter experienced a massive ischemic stroke. He’s now an advocate, author, and speaker on strokes, aphasia, inspiration and motivation. His new book is: Relentless: How A Massive Stroke Changed My Life for the Better and joins eHealth Radio and the Health News and Stroke Recovery Channel.

 

Listen to interview with host Eric Michaels and guest Ted Baxter discuss the following:

  1. First, can you talk about what your life was life before the stroke — and were there any warning signs?
  2. What was your condition right after the stroke?
  3. In the book you write about getting a bleak prognosis, which must have felt awful. But how did you resolve to start putting yourself back together?
  4. How long did it take you to regain your speech and mobility, and to what extent?
  5. Can you talk about your experience with your family, friends, doctors and therapists — who were invaluable in the process? Who did you lean on?
  6. Can you talk about some strategies people who experience a stroke and aphasia should take to improve their odds?
  7. It’s clear the stroke changed your life. But would you say the experience had a silver lining?

Ted W. Baxter (MBA, Wharton), was an auditor and management consultant at Price Waterhouse, passed all four parts of the CPA exam in one take, and built a financial services consulting practice in Tokyo for Price Waterhouse, becoming partner in record time.

After working in the Asia-Pacific for Price Waterhouse and Credit Suisse First Boston, he became a managing director at Citadel LLC, a premiere hedge fund and global financial institution. He retired after twenty-two years in the financial industry.

In April 2005, he experienced a massive ischemic stroke. He’s now an advocate, author, and speaker on strokes, aphasia, inspiration and motivation. He volunteers at health institutions, is involved in philanthropic causes, and lives in Newport Beach. He is the author of: Relentless: How A Massive Stroke Changed My Life for the Better (Greenleaf Book Group Press, July 2018).

 

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Website: www.tedwbaxter.com

Social Media Links:
Facebook: facebook.com/tedwbaxter
Twitter: @TedWBaxter
LinkedIn: www.linkedin.com/in/tedwbaxter 
Instagram: @tedwbaxterauthor

How DHEA helps our skin health & skincare

How DHEA helps our skin health & skincare

August 10, 2019

 

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Hugh Woodward, an expert on DHEA & the President of Health2Go that researches and develops leading edge anti-aging and wellness products and provides them to people conveniently and cost effectively again joins eHealth Radio and the Health News and Supplement Channels to discuss how DHEA helps our skin health & skincare.

 

Listen to interview with host Eric Michaels & guest Hugh Woodward discuss the following:

  1. What is DHEA?
  2. Why is it so important to maintain healthy DHEA levels?
  3. I understand DHEA has many beneficial effects, share with us some of those.
  4. Can you explain how DHEA helps our skin health & skincare?
  5. Why use DHEA as an absorbable cream supplement rather than a pill?
  6. What is Twist 25 DHEA cream?

Hugh Woodward has a management degree and a Masters of Science in Health Administration. Hugh is a subject matter expert on DHEA having studied it for the past 14 years of his life studying the medical research about it, and starting a company to research, develop a safe effective DHEA supplement cream possible and distributing it.

In 2007 Mr. Woodward started Health2Go, Inc. to research and develop leading edge science based anti-aging and wellness products and bring them to customers conveniently and cost effectively. His father John Woodward a highly respected Medical Doctor invented Twist 25 DHEA cream.

 

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Websites: twist25.com  | store.twist25.com  | blog.twist25.com

Social Media Links:
Facebook: facebook.com/Twist25DHEACream
Youtube: youtube.com/watch?v=LUhqm6Ayt0U

Don’t Let Water Damage Drain Your Health

Don’t Let Water Damage Drain Your Health

August 3, 2019

 

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Joe Alfrey, CEO of Sencentric, which designs and manufactures products for real-time, end to end cold chain monitoring for the agricultural, food & beverage, and pharmaceutical industries joins eHealth Radio and the Health News and Technology Channels. The company has recently introduced a new product called SimpleSENCE, a Wifi-based Water Leak and Freeze Detector.

 

Listen to interview with host Eric Michaels & guest Joe Alfrey discuss the following:

  1. Tell us about the new product, SimpleSENCE. How does it work, and why did you invent it?
  2. Obviously, undetected water leaks can create severe water damage. But how can that affect your health?
  3. We’ve certainly heard about water damage causing mold. What other health-related issues can arise?
  4. If a leak goes undetected long enough, can it cause enough structural damage for a person to hurt themselves by, say, falling through a floor?
  5. If a leak is being caused by rusting pipes, can there be rust in the water – in other words, besides having a leak, could you also have a water-quality issue?

Summary: Most of us have experienced the nuisance and costs associated with leaky pipes. Believe it or not, a pipe that leaks just once every second every day, all day, would fill a gallon container in only four and a half hours. Now imagine if that leak went unnoticed for a long period of time – weeks or even months. The structural damage that can be caused by that leak can not only be expensive to repair but can actually be dangerous to your health. In fact, there are more health risks from undetected water leaks than you may realize. Water leak detectors – especially in areas of your home that are not readily visible or accessible – can catch leaks early and alleviate the costs, the inconvenience and, most importantly, the health risks associated with structural water damage in your home.


Joe Alfrey is the Co-Founder and Chief Executive Officer of Sencentric, a company that designs and manufactures products for real-time, end to end cold chain monitoring for the agricultural, food & beverage, and pharmaceutical industries. His company recently introduced a new product called SimpleSENCE, a WiFi-based Water Leak and Freeze Detector.

 

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Mr. Alfrey has extensive experience providing financial and executive leadership in companies ranging from start-up to Fortune 500 enterprises that include Eli Lilly, Medtronic and CareFusion, with Controller and CFO roles at a number of venture-backed companies. He excels in strategy development/execution, M&A analysis and transactions, and capital raising and related activities.

Mr. Alfrey is a Certified Management Accountant. He holds a Bachelor’s Degree in Business Economics from the University of San Diego and a Masters Degree in Finance from San Diego State University.

 

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Website: www.simplesence.com

Facebook: facebook.com/Simplesence

New Air Quality App Alerts Public of Air Quality Health Risks

New Air Quality App Alerts Public of Air Quality Health Risks

August 2, 2019

 

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Ajay Kaul, managing partner at AgreeYa Solutions, a global provider of software, solutions and services, focused on delivering a competitive advantage for over two decades to customers through its partnership approach, global capability and flexible delivery model joins eHealth Radio and the Health News and Technology Channels.

 

Listen to interview with host Eric Michaels & guest Ajay Kaul discuss the following:

  1. What types of problems do companies typically come to AgreeYa Solutions to solve?
  2. What was the nature of the public health problem the South Coast Air Quality Management District (SCAQMD) came to you about?
  3. How did the development of an app help to address this problem to create healthier communities? Tell us about the app’s features, benefits and overall success.
  4. What are some examples of other ways AgreeYa Solutions has collaborated in the healthcare space; and how should the industry begin to think out-of-the-box about how technology and app development can benefit the public, build awareness or spread health education?
  5. Where can listeners download this unique app or learn more about AgreeYa Solutions?

Ajay Kaul is a business leader and visionary who has been pivotal to the growth and progress of AgreeYa Solutions, a leading software, services and solutions company based in Folsom, Calif. As a managing partner, he has been instrumental in providing strategic direction to the organization, resulting in its outstanding success. Kaul has three decades of experience in building powerful and meaningful solutions for businesses and public sector organizations. His expertise includes sales management, marketing and strategy, global delivery and mergers and acquisitions.

 

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Website: agreeya.com

Social Media Links:
Facebook: facebook.com/AgreeYaSolutions
Linkedin: linkedin.com/company/agreeya-solutions
Twitter: @AgreeYaGlobal