Shep Doniger, a communications strategy consultant to diabetes testing company Decision Diagnostics who has re-engineered their diabetes technology to be able to detect the Covid-19 virus through blood and saliva using a test strip and meter or reader joins eHealth Radio and the Health News Channel.
Listen to interview with host Eric Michaels and guest Shep Doniger discuss the following:
- What is your test all about? Does it test for the virus or for the antibodies?
- What are the points that make your test different than others in the marketplace?
- What is the status of your testing and technology right now? Is it FDA approved?
- Any idea when we might see it here in the US? Is the test available anywhere else?
- What do you think the impact of such a test will be on the country and the ability to rapidly test anywhere, anytime?
Whether it’s working for some of the nation’s leading political figures, at one of the world’s Fortune 100 companies, with a leading type 1 diabetes foundation or with emerging technology, financial services/payments or med-tech, law firms or consumer packaged goods companies, Shep Doniger has spent nearly 30 years creating successful strategies and messaging, developed deep connections with key influencers and implemented interesting and differentiating programs that achieve the desired results his clients want. He has helped build brands, developed crisis communications plans and protect the reputations of US Senators and big city Mayors as well as that of the Chairman of IBM.
He’s run the NY offices of two advertising/PR agencies leading accounts that included Visa USA, Olympus, Seiko, the US Virgin Islands and Bank One. He’s built a multi-disciplinary communications agency headquartered in Florida with a satellite office in New York that creates and manages marketing events, media trains business leaders and manages crisis situations across industry sectors with a keen eye on building and protecting brands while satisfying business objectives.
Shep has been a frequent spokesperson for his clients and sought after for his strategic communications expertise, most recently featured as the cover story in the UK’s Total Prestige Magazine. His work has energized emerging local, regional and national brands in industry verticals as diverse as beverages, not-for-profits, food, financial services, health and technology, helping them gain awareness, credibility, trial and sales while building and protecting their reputations.