ehealth radio network

CodeBaby, Engaging Customers When It Matters Most

November 28, 2014

Dennis McGuire, CEO of CodeBaby, where they make decision support tools and 3D intelligent virtual assistants that empower and help consumers manage and make informed healthcare, insurance, and employee benefits decisions for themselves and their families again joins eHealth Radio and the Healthcare and Technology Channels.

Dennis discusses how an online/mobile strategy within the healthcare and health insurance space can be tailored to meet the customer where they are based on usage trends, demographics, and content.

Listen to interview with host Eric Michaels and guest Dennis McGuire discuss the following:

  • As we have now entered the second ACA open enrollment period, what has been the trend progression and what do you see evolving over the next few months or even years? 
  • So what does CodeBaby do specifically in these digital channels? 
  • What is a typical funnel approach like?  
  • How does this funnel approach work in a mobile environment? Is it any different?
  • Can you share with us any use case or user feedback from engaging with avatars and tools as people enrolled in health insurance?

Duration: 13:11

Dennis McGuire possesses over 25 years of experience developing innovative solutions for marketing, sales, and customer care organizations across multiple industries.

His recent career history includes serving as VP of Star B2B, a start-up venture within the Omnicom family of agencies, where he was responsible for strategy development and operational execution, EVP at Protocol Marketing where he headed the company’s B2B agency services group, and founding partner and President of Saligent Inc., which was acquired by Protocol Marketing in 2000.

In addition to his accomplishments in the agency and high-tech space, Dennis has experience within the CRM and customer contact center industries where he gained expertise in multi-channel marketing, resource optimization, revenue growth, customer lifetime value optimization, and strategic account management.

His combined career tracks give him a unique perspective on the rapidly growing customer experience management marketplace and the importance of improving the online self-service experience across all industries in order to maintain and increase brand loyalty and revenue growth.

He is consistently sought for insight on the trends, benefits, and uses of virtual assistants within the healthcare, self-service, and eCommerce space by major publications and analysts such as Employee Benefit News, MedCity News, CRM Magazine, Forrester Research, Gartner Research, and IDC among others.


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